The New Year has already started and the holiday season is finished. It is quite logical to expect some changes in the field of Internet marketing this year and it seems that email marketing won’t be different. Even though there are some people who believe that email marketing today is practically useless, the fact is that the rise of social media and other forms of communication have not affected email marketing at least not drastically.
Email marketing is changing and evolving and people who have experience in this area can easily recognize these patterns of change. Sometimes these changes are related to the general changes that we are witnessing on the Internet, like the growth of mobile internet users while in other cases, we must look for the innovations introduced by successful companies that rely on email marketing. There are many ways in which you can determine these changes. Of course, most of these changes must be conducted by true professionals, but there are certain things that every website owner can do without any help.
Now let’s highlight the expected changes for this 2016.
- Increased use of mobile device
This may sound like old news, but keep in mind that we are talking about receiving and sending emails via mobile devices (smartphones and tablets). According to official stats, more than 50% of Internet users that own mobile devices, open their email messages with the help of their smartphone or tablet. This number is expected to increase not only in 2016 but in the near future too. So, how can we take advantage of this information? First of all, you need to use email messages with a mobile friendly layout. Next, you must test the display on different mobile devices before you start the email marketing campaign. Finally, shorter emails with simple and big letters and emails that include clickable images instead of textual hyperlinks work better.
- Users will get more emails
This is another proof that email marketing is not dying. According to some statistics, an average internet user will get about 5% more emails in 2016. However, this increase might not be good news for people who are planning to use email marketing because this means fiercer competition. So, in order to create successful email marketing campaigns, users must use their creativity. The basic goal is to make the receiver open the email in the first place. Of course, the simplest way to do this is to provide useful content. In addition, popular email services will tend to redirect newsletters in the spam folder in case users don’t open them at all.
- Using social media and email marketing
We should not forget that social media are not incompatible with email marketing. As a matter of fact, they represent one of the fastest ways to build a powerful email list. The Call To Actions elements that you present on social media can lead to your email address and vice versa, your emails can contain links to your social media profiles.
These are only some of the trends that we can expect in 2016. Remember to stay active and read about the latest news and trends in the world of email marketing from time to time.
