Make sure you are keeping track of the right key metrics for your social media analytics

When you own a business, there is a lot more involved than just perfecting your craft. Running a business requires you to have a business background or a degree in order to be successful. It is not enough for you to be able to perform the duties for your business that are part of your profession, you must also know how to run a business. This is a whole other ball park. Luckily, if you need assistance in running your business and bringing in customers to your store, MyCity Social in Tampa is here for you. Our digital marketing service compares to no other. One huge part of digital marketing is measuring social media analytics.

5 Metrics To Track

When you have a digital footprint, you want to track your media streams. This is important because it will help with target marketing, which will allow you to narrow down which streams your market is using. By being able to locate which online sources your clientele is following, you can ensure you are spending your money on advertising in the right places. You do not want to focus on streams that your consumers are not using. It’s a waste of time and money. When it comes to social media analytics, there are 5 metrics to track:

Engagement- You want to see how your target market is engaging in your posts. If you see they aren’t liking certain posts, you will need to develop better ad campaigns to fit your customers’ interests.

Conversions- Conversions are extraordinarily important to your business because this is your call to action. Not only do you want to inform people about your business, but you also want to send out a call to action so people know about your business and come in to purchase your product or service.

Traffic- The traffic you receive for your business is vital for survival. Without customers, you cannot run a successful business. The gurus who run our digital marketing service in Tampa want you to be aware of how many customers you have on a day-to-day basis.

Reach- Reach measures the spread of a social media conversation. This will help you understand how far your content is reaching and how large your audience is.

Followers- Tracking the amount of followers you have and who they are is vital because this will help you determine who your target market is so you can better understand your business’ following and use the right streams to promote your business.

What To Do If Business Is Slow

If your business is experiencing little to no traffic over a period of time, you need to research why business is lagging. Measuring your metric is vital because they will keep you on track and provide a guideline for you to follow for the success of your business.

Contact Us

If you are a business owner, contact our digital marketing service at MyCity Social in Tampa to boost your business. Our digital marketing experts can explain to you just how important your online presence is and how to track your metrics. If you are unsure of which metrics you should be keeping an eye on, we can discuss social media analytics with you to bring more traffic to your business. Call us today at 866-955-3287 or visit our website!


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