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Orlando SEO

Website Optimization (Orlando SEO) Services You Can Trust

Orlando search engine marketing is a competitive field. MyCity Social is an Orlando-based SEO company with experience in the field so we know what it takes to get your business to succeed through SEO methods. Our specialty is small businesses that are located in Orlando. Because we have focused our energies to select markets, we can build thorough relationships with these local businesses. Our process is based on a system of steps in order to achieve the optimal results. If you are interested in learning more about the SEO services Orlando businesses trust, contact us at MyCity Social today.

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What exactly is Orlando SEO?

SEO, which is short for Search Engine Optimization, is the on-going process of getting your website to rank on Google. “Rank of Google,” means having your website show up when potential customers search Google for a specific keyword. For instance, if you owned a pet grooming shop in downtown Orlando, one of your keywords may be “pet groomer downtown,” because that’s what you think people will type into Google. You want your website to show up on page 1 so you get the most businesses. The ultimate goal of SEO is to show up before your competitors in organic (unpaid) search results. SEO tactics help get your website where it needs to be. Keep in mind, this was an example, and keywords are never chosen simply by assuming they are popular. All keywords are backed by research and data to get you the best possible results. In fact, everything about SEO is based upon measurable results. We want your website traffic to go up, click-through-rate to increase, and of course calls, and contact forms leads to increase. When you choose to work with an Orlando SEO Expert at MyCity Social, you will get a skilled SEO Specialist who will act as a member of your team, not a third party vendor. We know that the world of SEO can be confusing, however, we are here for you and will guide you through every step of the way.

Why Do I Need Orlando SEO For My Business?

Having a website is simply not enough anymore. Over the years, Search Engine “real estate” has become extremely valuable and hard to get a hold of. Every business in Orlando wants their website to rank for their specific keywords so they get the market share of that industry. Did you know, when people are searching for a business on Google, 90% of people don’t go past the first page? That means you have about 30 seconds to catch their attention and click on your website. If your website is on page 2,3,4 or even 50 (it totally happens), you are missing out on a HUGE market. A nice website or a beautiful storefront is not enough anymore. You must invest in SEO to stay relevant and above your competitors.

What Does Our Orlando SEO Services Entail?

When you choose a MyCity Social SEO Specialist to be part of your team, know that you are getting someone who truly knows SEO and what it takes to get your website converting. When you sign up with us, you know exactly what you’re getting. All the steps in our plan are clearly listed on our print marketing material, on our website, as well as on the agreement you signed. Almost all of our SEO plants come with a website rebuild. We will rebuild your current website or build you one from scratch because having a responsive, well-designed website is a key factor in any SEO campaigns. At MyCity Social, we always use WordPress to build our websites, but we also have experience using Shopify, Woocommerce, Magento, Open Card, and other leading industry platforms. In addition to these skills, we can also build you a custom App if that’s what your business needs. While your Orlando SEO Expert is building your website, the team is using strategic SEO tactics to make it “Google Friendly.” As mentioned before, the goal is to rank above your competitor’s website. Keep in mind, SEO does not happen overnight. It’s an on-going process that includes, but is not limited to: keyword research, blog writing, content page additions, and on-page SEO. Keep reading to learn more about what our SEO packages include and contact us as soon as you’re ready to take the next steps.

The Six Steps We Include In Our Plans

Step 1 : Website Design/Optimization

The first step to our process is to optimize your website content in order to target keywords that would be the most cost-effective for your particular business. We also take the time to update your metadata, optimize your URLs, add image ALT tags, and whatever else is necessary to get your website to its best. In addition to all of this, we also make sure that all of the elements of your website are functional with mobile devices.

Step 2: Keyword Research

Keyword research is fundamental to any keyword campaign. That’s why our second step is to find all of the keywords that your potential customers are actually searching for. Once we have those sorted, we then utilize a keyword monitoring tool that allows us to track how you are ranking for those particular keyword phrases. Here are some keyword tracking tools that we recommend.

Step 3: Content Management

The way that search engines work is by directing users to the content that is most relevant to the words they use in the search bar. You and your business can tap into that by optimizing the keywords on your website’s pages to the keywords that are being targeted.

Step 4: Local Directory Management

Given how often Google updates their algorithm, local optimization is now more important than it has been in the past. Regardless of whether it is creating new Orlando-based listings, fixing outdated citations, or developing a custom geo-targeted landing page, your SEO specialist is more than prepared to handle it all.

Step 5: Link Building

Think of search engines as cars traversing through the internet and links are simply the streets that they use to travel. What the engines do is use sophisticated link analysis techniques in order to discover how each page is related to one another and in what ways.

Step 6: Custom Reports & Strategies

Once we have all of the appropriate information gathered, we can then proceed to use that information to create a schedule and plan of attack for the rest of the campaign. In addition to this, we even provide reports that specify what your monthly ranking is so that you stay up-to-date on our progress.

PPC Management

SEO is a long-term marketing strategy that will bring you organic results. Meaning, our SEO team is manually working on your website and improving your keyword ranking. SEO does take time, but it’s well worth the wait and you WILL continue to see your ranking rise. If you are a small business owner in the Orlando area and you need results NOW, we have a solution. PPC, which is short for Pay-Per-Click, will bring you immediate results. The main form of PPC we provide is Google Ads. With this marketing strategy, we will get your website to show up in the first or second spot on Google for your specific keywords. The difference between this tactic and SEO is that we actually pay Google to put your website at the top. Pay-Per-Click means that you, the business owner, will pay for each click. Since your website is right at the top of Google, you will get a large part of the Search Engine market, resulting in more calls and more leads! Google Ads is complete. It’s not a strategy that you would ever want to do on your own, although Google says they can walk you through it. Before every Google Ads campaign, there is extensive keyword research done to determine the right keywords. Once we have the right keywords we will create a landing page tailored to your ad campaign. The goal with Google Ads is to get calls and leads through a contact page. Over the course of the campaign, we will optimize your ads, make additions to the landing page, and continue to increase the likelihood of the correct internet user clicking on your link. Google Ads can bring immediate results, however, is not a long-term strategy because you should not have to pay Google forever for your share of the Search Engine market. In addition to Google Ads, we offer banner ads, Facebook Advertising, Instagram Advertising, YouTube Advertising, and more. If you’re looking for immediate results, contact us today, because we can come up with a strategy that will work for your unique business.

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Blogs and Content Pages

We take the information that makes your business unique to create custom blog posts written by our in-house writers. These blogs are not only well-written and original, they are also optimized for SEO, allowing them to be discovered by an even larger audience.

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Website Design & Maintenance

We know how important your website is to your business. That’s why we work with our in-house developers to give you high quality, responsive websites that can be managed from a back-end content management system.

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SEO Strategy

At MyCity Social, we don’t just check off boxes. We use critical thinking to strategize a campaign for your business. We will communicate with you on an on-going basis to come up with the best strategy for your business.

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A Little More on the SEO Services Orlando Trusts


Search Engine Optimization is crucial for any of today’s businesses. While many traditional forms of advertising are still somewhat relevant, they are often not enough. Having your website optimized for search engines can not only bring more attention to your business but also more customers through your door. However, figuring it all out and keeping up with the constant changes can be difficult. Trust, instead, an Orlando search engine marketing company to help you.

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SEO?

What Does Orlando SEO Consist Of?

SEO is the process by which businesses, become the top results for particular searches that consumers put into their search bar. This is done “organically” which means it gets there purely through following the rules of the algorithms set by the search engines, instead of paying to be at the top. The better your optimization and the more tailored to your business, the higher your chance is to get to the top of the first page of search results, a crucial goal as most people rarely go beyond this first page.

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Why Invest in Orlando SEO?

SEO is not just used to get your website attention. It will also help more customers become interested in your business. Ultimately, this will give you more conversions, a.k.a. more revenue in the long run. The more relevant your content is to your audience, the more of an authority you will appear in their eyes making you the business to go to

However, not all companies can afford an in-house SEO position to help them at all hours of the day. This doesn’t mean you should have to suffer. That’s why we make sure that you have the most cost-effective plan possible, and utilize your funds strategically. This is why you should hire an SEO agency to help you and give you the assistance you have been searching for.

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Why Choose MyCity Social as your Orlando Search Engine Marketing Partner

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We Have Excellent Communication Skills

I know you probably hear that often, but we can’t ignore the fact that the MyCity Social team is full of outgoing, personable specialists who love working closely with clients. Right from the moment you sign up for MyCity Social services, you’re treated like part of the family. We pride ourselves on communication, therefore, we don’t limit communication to one form – EMAIL. We know that email is a huge part of most people’s lives, however, not all business owners answer their emails. If we don’t hear from our clients through email, we will pick up the phone and give them a call. Better at texting? We can do that too! Our job is to make your business successful through online marketing and make your life easier. If you sign up for MyCity Social SEO Services, you will receive a minimum of two calls per month, one being a very detailed report call. We pride ourselves on excellent communication!

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We Know Orlando & Care About The Community

Everyone here in Orlando knows that Orlando is far more than theme parks and tourism. There is a thriving community outside of I-Drive that loves taking care of local business owners. From restaurants to law firms, and everything in between, MyCity Social has an expert in the field, who is actually located in Orlando. We work in Orlando, we play in Orlando, and we use local services for our personal needs. We are all about referral business and will use clients’ services whenever we can. We thank Disney for bringing so much tourism and have plenty of clients in the I-Drive area, however, we also have small business owners all over town that have a completely different demographic. As a local business ourselves, we know how important it is to keep our money in the community. Let’s support local TOGETHER! Click here to get started.

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Knowledgeable SEO Specialists

Our team of SEO Specialists get SEO training every week. With the constantly changing Google Algorithm, it’s impossible not to! Every week our SEO Director goes over emerging tactics and Google updates so we can best serve our clients. We know that every business is unique and small business owners need customized services. Our team of SEO Specialists are always communicating with their clients, making sure they are happy with the service and seeing if there is anything we can do better. One top of that, we are always pitching new and exciting ways to utilize SEO and grow your business.

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Data Driven Results

Without data, we would be lost! Every month we spend a few days pulling reports and analyzing data. We look at things like website visitors, bounce rates, conversion rates, keywords used, etc. All these terms may not mean anything to you, but they mean everything to us. In order for us to have a successful SEO campaign, we need to have strong numbers and show results. When you choose MyCity Social as your Orlando SEO company, know that you’re the best.

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Contact Us

Contact Us for Best Orlando SEO Services

If you are looking for the SEO services Orlando businesses recommend, MyCity Social is here for you. Contact us today to begin your SEO journey and get the help that you need with your business.

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