Do you want to get SEO services for your business? Your first step is to understand all the nitty-gritty involved. Located in Fort Lauderdale, our SEO experts at MyCity Social have compiled this guide to explain where you should start and implement the services. 

Getting SEO Services For Your Business

If you want to implement search engine optimization services on your website, you must figure out what it entails and its vital role in your business. Also, you should know what an agency that offers the services will do, so you can ask the right questions when hiring them. When you understand the services in detail, you will know if you are getting value or not. Google and other search engines look out for many ranking signals when deciding how a page should appear in their search engine. Today, there are more than two hundred ranking signals, each with their respective importance. Therefore, when hiring an SEO agency, inform them about your company’s goal. It’s only then they can incorporate the right techniques into their services. With good search engine optimization, you can focus on long-term growth, enhance your traffic, generate more sales, and produce more B2B leads. So, how would you start? First, learn the nine steps involved in creating an effective search engine optimization strategy. 

What’s Involved In Creating An Effective SEO Strategy

1. Outline Topics- This step involves making a list of words and terms related to a business. To execute these steps, SEO tools like SEMRush, Google’s Keyword Tool, GrowthBar, or Ahrefs are used for the research. During the research, agencies pay attention to search volume and variations that come with the words that are beneficial to a business. By doing this, they are associating those terms to popular short-tail keywords.
2. Compile The List Of Long-Tail Keywords- For each short tail keyword, there is a need to identify long-tail keywords. These long-tail keywords dig deeper into the original word or term and short-tail keywords. They will be used to attract internet users with varying concerns and interests, and ultimately potential consumers who want to know what a business offers. 
3. Build Pages For Different Topics- The goal of ranking in search engines is to ensure that a page ranks for at least one keyword. The goal of ranking a page for many keywords isn’t often productive. It is ideal to have a primary keyword and a secondary keyword. The number of topics created must be in line with the goal of a business. For example, it has to be in line with the products and services they offer. That is the easiest way for prospects to find a business.
4. Set Up A Blog- Most times, creating a blog for a website is one of the fastest ways to rank keywords organically. If your business doesn’t have a blog, an SEO agency will advise that you get one. This is because that is a smart way to rank new pages in SERPs.
5. Setting A Blogging Schedule- Most times, if the whole search engine optimization task is left in the hands of an SEO agency, they are in charge of your blogging schedule. They emphasize writing on topics that consumers and potential consumers care about to establish authority. This technique is good for Google algorithms. SEO agencies research your target market too so they can come up with topics of interest to them. This strategy makes you consistent and focused.
6. Establish Link-Building Plan- Link building is one essential factor to rank your content higher. This is an aspect of off-page SEO. This process, also called backlinks, involves the attraction of inbound links to your website from reputable sites. When sites with more authority link to your content, your business ranking is enhanced. The task of brainstorming is left for your agency. They know the best way to go about it.
7. 7. Compressing Media Files- For mobile optimization, speed is very vital. With more images, videos, and other related media, a website’s speed can be impacted. While more images are needed, these virtual assets can hurt your ranking. Interestingly, some plugins are used to cache the media on a page to allow it to load files quickly. Your agency can use websites like Google’s Squoosh and Tiny PNG to shrink the size of an image.
8. Help You Stay Updated On SEO News- Search engine optimization keeps evolving. Thus, it is best to stay updated on the latest trends and best practices. The role of an agency is to keep you informed and updated as well. Moreover, you can help yourself too. Read on websites to obtain updates. Amazingly, this blog is one great resource too! We have published SEO content that can help both small and large business owners.
9. Measure And Track Content’s Success- SEO requires a lot of effort and time. Thus, an agency works behind the scenes to ensure that the right peg is in the right hole. They monitor these metrics to make improvements and confirm success. Several tools can be implemented in monitoring these metrics. They include Google Analytics or any other preferred tool. Metrics to watch are ROI, indexed pages, rankings, and conversions.

Once the strategies have been created, you need to establish a process of continuity. Now, it is your turn. How do you implement these search engine optimization services? That is our final shot in this article. Read on!

What’s Involved In Implementing SEO Strategies

1. Continually Optimize Your Content- After a post has been published, you shouldn’t leave it unattended. You must consistently work on adding new and updated information. To do this, you can set aside a month to update an old blog post. Check to see information that has become obsolete. This plays a significant role. If you have information that isn’t accurate, users will likely bounce back, believing that you aren’t in touch with current events. That will increase your bounce rate and impact your ranking. Another way to revisit your content is by adding new SEO best practices you recently learned. These are techniques that were likely not added when the article was initially posted. These additions could be improper image alt text, resizing an image, and more.
2. Be On The Lookout For New Search Intent And Changing Keywords- In the past, when a user typed an exact keyword phrase on Google, only websites that had the exact phrase would come up. Let’s take an example. Let’s say a potential consumer types “car battery dealer” on Google search bar. In the past, only pages with this exact phrase would come in the first few pages of Google. But over time, search engines evolved. Hence, a user can type this particular query on the search bar, and the first five results might not carry the exact phrase. Why? That is where the searcher’s intent comes to play. The search term suggests that a person could need just a battery dealer; it could also mean that he wants to be a dealer and seek to learn the process. If terms like suppliers and shops are used in place of dealers in the header, a web page could still be ranked. So, be on the lookout for these minor changes that can enhance your ranking. Finally, if an article could not rank for a targeted term, do further research to see how you can revamp it to fit a new search intent that your audience needs.
3. Add Editorial Value To Published Content- Go beyond minor SEO updates. Offer an old page a completely fresh look. This can be done by checking statistics and information. But more than that, you can add quotes and original data for additional referrals. Sometimes, it is best to seek to compile more original data. The result might be even more surprising. For instance, your original data could be shared, and that will add more backlinks and ultimately improve your ranking. To get new stats, add facts from journals and research websites.
4. Create a Monthly Content Plan- The fire of your SEO strategy must never grow cold. And much of the work needed to be done lies in your hand. You have to design a monthly content plan that your team can track accordingly. These include:

• Making keyword research that is related to your business
• Itemizing blog ideas that you can leverage for new keywords
• Check for a blog post that needs to be refreshed
• Identify search engine opportunities such as holidays and major events
• Track progress at the end of each month

When you have a monthly SEO plan like this draft, you will consistently implement search engine optimization services. It can even open the door to discussing low-hanging fruit topics that have a bearing on your industry.

Contact Us

You won’t regret investing in the right agency for SEO services! If you want to learn further or reach out to our SEO experts, contact us at MyCity Social in Fort Lauderdale. Undoubtedly, SEO requires a lot of hard work, and that is why it is advisable to hire a professional. As the best SEO agency Fort Lauderdale locals trust, you can always depend on us.