Digital Marketing Agency in Florida

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2015

Using Google Ads to Level Up

Your Marketing Campaigns

While the idea of launching a new marketing campaign can seem exhilarating, it’s equally challenging. With Google AdWords, you can take your marketing campaign to new heights and optimize its performance. At MyCity Social, we offer one of the most credible and hype-worthy Google AdWords services. Whether you’re just starting to run local ads or looking to go global, our in-house gurus can design the perfect campaign for you!

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Initiating Google Ads

Google AdWords is an integral part of your media planning in advertising. The initial stages of launching an ad can be very intimidating. It’s important to ensure that the company you hire is capable of providing note-worthy results and has enough experience to be confident in their work. With the help of Google Ads, you can enhance your online presence and monitor the results of your campaign to understand your strengths and weaknesses.

Before launching your campaign, you should assess if customers are even searching for your product on Google. If the answer is no, you might want to start with a different strategy until you’ve built up your presence on Google enough to make using Google Ads worth it.

Planning Your Google Ads Campaign


Use Google’s Keyword Planner to assist you with shortlisting keywords that could make your campaign popular and improve your search engine rankings. With the help of Google Keyword Planner and it’s host of other tools, you can verify the search volume for a specific keyword and find better options that might generate more optimal results. Finding your perfect list of keywords is one of the most important steps of planning your Google Ads campaign.


Knowing the search volume for each keyword, its relevance to your main purpose, and the amount of competition it has can help you design a campaign that suits your business and your target audience while also tailoring it to Google’s algorithm.

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Factors to Consider When Planning an Ad Campaign

The window of opportunity is extensive, and creativity knows no bounds when planning an advertising campaign. With a practical and fully functional AdWords service, you can not only use Google Ads Manager to monitor your ad, but you can also opt for viable and informative website traffic tracking that can provide valuable insights. While drafting your campaign, there are a few questions you should always ask yourself:

  • Is my proposed keyword a popular search word on Google?
  • Is the person searching for my desired keyword going to buy my product?
  • Does my advertising budget allow me to invest in these keywords?
  • Is the cost of investing in these keywords worth the traffic my website will receive?

These and other similarly framed questions can help you uncover the purpose of your campaign and the direction in which you want to steer your campaign.

Can You Afford Top Keywords?

Advertising costs for small businesses and large-scale businesses alike can be massive. The only method through which you can be 100% sure that your ad campaign falls within your budget is by calculating an accurate estimate of the overall amount it might cost you.

For this calculation, you will have to calculate your maximum CPC (Cost Per Click) and the CPC of the keyword you are opting for. Compare these two and do a cost analysis that gives you an overview of whether you will make a profit or not, and then proceed with your decision.

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Let Us Build Your Perfect Google Ads Campaign!

Here at MyCity Social, our team of experts has all of the skills to create a Google Ads campaign that will take your business to the next level. Let us help you choose the perfect keywords, write amazing ad copy, and design a Pay Per Click ad system that’s perfectly within your budget. Contact us today and start working with the best Google Ads specialist in Florida!

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