What is social media marketing? And, why is it important?

Marketing is one of the most important elements of doing business. This activity is constantly changing, but it seems that the fast advance of technology has brought radical changes in the last 15 years. Social media marketing is a relatively new type of marketing that is used by thousands of companies in different industries. There

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Goals for social media marketing – how to increase number of followers and engagement?

There is no doubt that social media presence is important for any serious business today. Most businesses have profiles on at least one of the most popular social media platforms like Twitter, Facebook, Instagram and LinkedIn. However, many business owners and managers make the same mistake – they create profiles for their companies, but they

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