MyCity Social's Beginner's
guide to SEO - A Complete Guide

Introduction

Are you just getting to know about SEO? Do you need to improve your knowledge on it? Our Beginner’s Guide to SEO has been of great help to many people and it supplies you with all the needed information to find your way to a professional and successful Search Engine Optimization, or SEO.

What is Search Engine Optimization (SEO)?

SEO is a field of marketing concerned with increasing visibility in organic (non-paid) search engine results. SEO covers all technicality and creativity needed to drive traffic, generate leads, improve rankings, and increase an overall awareness about a particular web page. There are different angles to approaching SEO, from the use and arrangement of keywords on your page to the way some other sites link to you on the web. In some cases, SEO is as simple as all the things done to ensure that your site is organized in a way that is very understandable to search engines.

SEO does not stop at merely building websites that are search engine-friendly. It goes to the extent of ensuring your site is equally friendly to people, something we call user-friendly. At MyCitySocial, we believe both principles must be put into practice.

This guide is prepared to explain every aspect of SEO—from fetching the single words or group of words (Keywords) that would immediately generate traffic to your website, to designing your site to become search engine-friendly, to creating links and increasing general awareness of the distinct worth of your site. If you have any confusion about SEo, you can trust us to be by your side.

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Why does my website need SEO?

First, you must understand that most of web traffic are driven by the big search engines available today (Google, Bing, and Yahoo!). It is true that you can generate some visits to your website through social media and other kinds of traffic, most users of the internet today would rather prefer to be led by search engines. This is applicable to your website whether it gives information, provides services, contents, products, or whatever else.

Search engines are very effective because they drive targeted traffic. By targeted traffic, we mean people who are particularly interested in, and are searching a thing or the other on what you offer. Search engines are the platforms that enhance this. If your site cannot be found by search engines, or they are unable to get your content added to their databases, you lose a lot of chances to generate traffic for your website.

Search queries, which are the set of words internet users input into the search box to generate results, are of great importance. Findings have revealed that search engine traffic can determine an organization’s success or otherwise. When a website gets targeted traffic, it can result to publicity, revenue, and give a better exposure than any other channel or marketing can boast. Putting your investment in SEO can produce an amazing return that would beat those of other kinds of promotion and marketing.

Why can't search engines locate my site without SEO?

Although search engines can be very smart, they still need to be helped. The renowned search engines consistently work to improve their technology to operate on the web more intensively and provide better results to those who have searched. However, as smart and efficient as they are, there are some limits to what they can do.

As fast as good SEO can generate numerous visitors for your site and give you improved attention, making some mistakes would move your site downwards in search results where chances of being visible are very rare. SEO performs two basic functions: It makes content accessible to search engines and also increases the rankings of such content so that they are placed where searchers will find them easily. The internet keeps on having an increased number of visitors each day and companies that use SEO will have more results in favor of them as they will get more visitors and customers.

Can I handle it myself?

How SEO works may be complex, but the basics can be understood by anyone interested. Even a little difference in knowledge can spell a big difference in results. There are several unpaid SEO lessons that can be found online, and in guides like this. If you complement whatever you learn with some practice, you will begin your journey to becoming an SEO expert immediately.
Depending on the amount of time you are willing to sacrifice, your zeal to learn, and how complex your website(s) is, you may choose to reach out to an SEO expert to help in handling things. SEO-practicing firms have different targets; the focus of some are very specialized while
others approach it in a broad way.
Whatever the situation is, it is very advisable to have a full understanding of the basic concepts.

How many of these articles are important to read?

If you really want to improve search traffic but you are not sure about how to achieve it with SEO, we recommend you read this guide from the first letter to the last. We have ensured it’s very concise and simple to understand.
You need to read every section of this guide in order to comprehend the most effective practices of SEO.

Chapter 1:How Search Engines Work

It is important to bear in mind that search engines go all out to ensure they keep satisfying their users and improving their services. This is why they often provide only the best services to users first. How do they pick the best?

Chapter 2:How People communicate With Search Engines

Whereas there are many elements that would help in developing a good online marketing strategy around SEO, one of the most vital is empathy for your audience. Once you can successfully understand what your target market is searching, you can reach those users and keep them.

Chapter 3:Why Is Search Engine Marketing Important?

One vital area of SEO is building your website so it becomes friendly to both users and search engine robots. Although search engines have been improving over the years, they still can’t understand a web page as easy as humans can. It is SEO that helps the engines to understand what each page is about and how relevant it can be to users’ needs.

Chapter 4:The Fundamentals of Search Engine Friendly Design & Development

Search engines are limited in how they crawl the web and interpret content. A webpage doesn’t always look the same to you and me as it looks to a search engine.

Chapter 5:Understanding Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.

Chapter 6:How Search Engine Ranking Is Influenced By Usability, Content & User Experience

It is important to bear in mind that search engines go all out to ensure they keep satisfying their users and improving their services. This is why they often provide only the best services to users first. How do they pick the best?

Chapter 7:Increasing Popularity and Links

With the growing advancement in technology, search engines now link pages together like streets. Many search engines can discover the relationship between pages.

Chapter 8:Search Engine Services And Tools

There are lots of tools that SEOs can use. The very instrumental ones are provided by the search engines. Since it is important to search engines that web pages are constructed to allow access.

Chapter 9:Misconceptions & Myths On Search Engines

The previous years have witnessed very many misunderstandings about the way search engines work. A first-timer SEO would find it difficult to identify the essentials for the operation of search engines. Here, in this chapter, we will identify the myths and explain the reality.

Chapter 10:Tracking & Measuring Success

There two major functions that search engines have, the first is crawling and building an index, the other is providing those who have searched with a list of websites they believe are relevant to their searches in a ranked format.

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