Who are you? What do you do? And why does it matter? The ability or inability of a person to answer these three little questions is the dividing line between individuals that yield long-term success and those that struggle to keep their head above water. Have you ever thought about your personal brand—Brand You? If
Read moreYour company name is your identity in the world. Therefore, the name you select for your business is one of the most important branding decisions you will ever make. To put it simply, the name you choose can do one of two things: it can either make or break your business. If you want customers
Read moreWith the start of 2020, not only does a new year begin, but so does a new opportunity to make a mark on your target audience. Why hone in on a specific demographic of people, though when you could try and appeal to everyone? Well, for one there are just some people that will never
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