The digital age is upon us, and it’s been that way for quite a while now. Old school methods of advertising will only get you so far nowadays, which is why it’s essential that you take the steps needed to invest in digital marketing. If you want your business to grow and thrive, you may want to consider the help of a digital marketing agency. This is where MyCity Social can help. We are a digital marketing company with locations in Orlando, Miami, and Tampa. Our team of experts is experienced in various aspects of digital marketing, such as search engine optimization (otherwise known as SEO) and social media management. We’ve provided digital marketing Orlando companies rely on for expanding their businesses and growing their brands, and we can help other companies across the country do the same.
What is Digital Marketing?
On the surface, digital marketing is an easy concept to grasp. Essentially any form of marketing that’s performed on the internet and is accessible through electronic devices is digital marketing. What is it about digital marketing that makes it so advantageous though? It all comes down to understanding the numbers behind it. In today’s age, the internet is at our fingertips thanks to smartphones. With the swipe of a finger, we have access to web browsers and applications that exposes us to the wonderful world of the internet. Whether you’re watching YouTube, accessing social media like Facebook, Snapchat, or Instagram, or browsing the web with Safari, online advertisements can be seen all over. The average United States Citizen spends, on average, about 24 hours a week on the internet. That’s a day’s worth of marketing they’re exposed to, and it can happen anywhere from their bedroom to a local cafe, or even at work.
The truth is, digital marketing has a serious impact on the success or failure of a business. It can be easy to find this intimidating, but if anything, it should actually relieve you of some stress associated with building the right marketing tactics. This is because digital marketing comes with a list of significant advantages over other forms of marketing.
- Business size doesn’t matter
- Once upon a time, the bigger businesses had access to more resources, more space, and more accessibility than smaller ones. Now, the playing field has been balanced out in many ways. It takes far less resources to utilize digital marketing, making it far easier for small businesses to perform it. Social media is a prime example where you can advertise your business effectively without having to compete for space with other big name brands. Online shopping also allows smaller businesses to expand their market to customers that wouldn’t ordinarily be able to access their physical stores.
- It’s cost-efficient
- Digital marketing requires significantly less resources than other forms of marketing. Before, it was time-consuming to do things like get your name on a billboard, and it would require significantly more labor. Now, you can just hop onto a computer and get started. The cost in time and people can save you thousands of dollars easily, which also makes it far more budget-friendly to get help with digital marketing from professionals. Even with their help, you’ll still be spending less than if you were to rely on physical marketing techniques.
- It’s easy to track
- The beauty of the internet is that all forms of data are stored. If you got an add in a magazine, there was no way to know precisely how much it was affecting your business. With digital marketing, you can track the number of people who clicked on your links, and this is especially helpful for businesses looking to sell goods through online boutiques. You’ll be able to see exactly how many sales you make with clients who would otherwise not be able to go into your store.
- It’s a part of the future
- As we move further into the future, our exposure to the internet, and consequently online advertisements, will only increase from here. This means that digital marketing will only continue to grow and become more advantageous than it already is with each passing year. Jumping on the bandwagon now is the best choice a growing company can make to reap the benefits of digital marketing.
Why Hire a Digital Marketing Agency?
It’s true that digital marketing can be done by anyone at anytime. There’s nothing stopping you from going online and communicating with your audience through social media and other methods to market your business. That said, digital marketing is a mathematical science full of numbers and statistics that aren’t immediately obvious. Sure, you can see how effective your methods are, but do you know how to improve those methods and reach even more people? This is where experts can make a huge difference. Specialists that work for digital marketing companies aren’t just Instagram enthusiasts, but skilled analysts that deeply examine and dissect metadata and web statistics. Through this, they learn the best and most effective tactics at reaching the largest amount of people in the shortest amount of time. This means that hiring a digital marketing specialist means your audience will grow exponentially faster than without their help unless you yourself are a digital marketing guru. Ultimately, because of their expertise, the cost of hiring a digital marketing company will pay for itself.
What is Search Engine Optimization?
One of the ways a digital marketing company can help your business grow is through SEO–search engine optimization. The most common way that people find information through the internet is with a search engine such as Google. Unless you already know the website you want to go to, you need a search engine to find anything you’re looking for. When you enter a query into a search engine, the system has an algorithm that it uses to find results that best match what it is you’re looking for. SEO specialists analyse this data and use advanced programs to learn the best ways you can customize the content of your webpage to match this algorithm as closely as possible. This means your website pages will appear higher on search results more frequently. Not many of us have the patience to sift through pages and pages of results, and some won’t even look at the results that aren’t on the first page. Hiring an SEO specialist helps your website climb as high as possible in an attempt to reach that first page where people are likely to find your business and trust your services.
What is Social Media Management?
When we aren’t using search engines to locate web content and businesses for our needs, many of us are logging onto our social media. Here, we don’t just communicate with our friends and family, but also our communities. This also means businesses and brands that we enjoy content from, whether it’s our favorite celebrity or favorite cafe. By setting up a business page that others can follow, you have a direct way to communicate with hundreds of people, if not more. Social media management is all about creating regular social media content that speaks to your audience. It’s a very personal form of marketing because we as consumers have certain expectations of the pages and accounts we follow. Here are some examples of things we typically want to see in pages we follow:
- Relevant Content
- We want to see content that’s relevant to us and our interests. When content speaks to us, we’re more likely to stop and engage with it.
- Today’s era is all about being real with each other and being genuine. Often times, we can tell when brands are being superficial, so it’s important to make sure every post and every image sends that message of genuinity and appreciation of your followers.
- Social media browsing is essentially a form of entertainment. When brands can tell short, entertaining stories or share fun images, their audience will stop to appreciate that content and leave likes and comments.
- Social Interaction
- Social media is ultimately a way to communicate with other people across the world. When brands give us opportunities to express ourselves and communicate with others, we’re more likely to jump in.
Who is MyCity Social?
MyCity Social is a digital marketing company with locations in Tampa, Miami, and Orlando. Our teams of specialists each have their own areas of expertise, and it’s by working together that we help our clients expand their digital marketing presence. As we’ve grown and expanded, we’ve provided digital marketing Orlando, Tampa, and Miami businesses have relied on for their own growth and expansion. We are grateful for the strong relationships we have with our clients and are excited to continue growing and helping others grow with us.
Contact Us For Digital Marketing Orlando, Miami, and Tampa Businesses Trust
Now that you know more about the world of digital marketing and how important it is for modern businesses to grow, are you ready to work with a digital marketing agency and expand your brand? At MyCity Social, we’ve helped many clients throughout Orlando, Tampa, Miami, and beyond, and we’re excited to work with you too. Our experts have the tools needed to help your brand grow as quickly as possible, letting you rest easy and leave the marketing work to us. For more information on how we can help you, contact us today.