At MyCity Social, we pride ourselves on our marketing skills and promoting the success of local businesses. We are always staying up to date on the latest news and technology in social media. One thing we focus on is AdWords for digital marketing Miami Company businesses can rely on.
What Is AdWords?
AdWords is powered by Google and is an advertising service for businesses that want to promote themselves on Google. AdWords is very easy to use and convenient for the success of businesses. With this program, businesses can set a budget for advertising and only pay when someone clicks on their ad as opposed to paying a daily rate. The service is very focused on keywords so it is important that businesses have a set of keywords they use when writing anything on the internet for their business. You want to make sure your business is easily accessible and information about what products you sell and services you provide is simple to find and understand. Most people are always on the go and when they are searching for products or services around them on Google, they will most likely click on the first thing that pops up. With this is mind, when you are creating your keywords, make sure they are clear, short, and precise in order to increase your chances of being the first business that pops up on Google when people are searching for services that you provide.
What % Of Clicks Goes To AdWords?
With so many Google search engine users, the amount of clicks on all ads advertised on Google is overwhelming. Google has 2.2 billion users which mean thousands of ads are being clicked on every second. If you want your ads to be one of them, you should understand the percentage of ad clicks that goes to the Google powered service. When you run a business, you have to understand your market. Today, digital marketing Miami Company local businesses use are services such as but not limited to Google ads.
For every 1 click on a paid search result, the organic results generate 8.5 clicks. While AdWords are great for quick bursts of traffic, as soon as the funds stop, you are back at zero whereas organic results last months and are reported to be 1/8th the spend compared to PPC according to Enquisite.
Remember to make sure when you are creating ads on Google, use precise, clear, and short keywords that are easy to find. To bring in the most customers and get the most out of your ad clicks, visit MyCity Social for a digital marketing Miami companies trust. We will help you create keywords and make sure they are linked to search engines in order to spread the word of your business. Digital marketing services provided by MyCity Social will bring in more customers for your business. Contact us today at 866-955-3287 or visit our website mycitysocial.com to get started with Adwords for your business, or to obtain information about our SEO packages that focus on organic ranking.