social media manager ebaa diab

For this weeks’ blog post I decided to interview one of our MyCity Social guru’s, Ebaa! Here at our company we are pretty serious about Social Media and SEO Orlando, and having our guru’s share a little bit more about them, is a great way to get to know them beforehand. Read below to learn about Instagram from our social media marketing expert Ebaa!

Tell me about your background. How did you end up here?

I was born in Syria and raised in Dubai. What got me into MyCity Social began with the move to Orlando from Dubai. I started working here and studied as an intern after finding them on I went in for an interview and was hired as an intern. In fact, I was the first intern ever hired for this office! They liked my work, and two months later I was hired.

Did You Study Anything Related To Your Field Beforehand?

I have a degree is in mass communication with a concentration in journalism, so I basically studied social media and graphic design. I also had experience as an intern for the Sky News Arabia social media department prior to moving to the United States.

What do you enjoy the most about your job?

My favorite part is being with my team, brainstorming ideas, working on graphics (that’s really the best part). Oh and content collection (content writing)!

What is hardest part about your job?

The most difficult part of my job has to do with communicating with clients and satisfying them. I must juggle the desires of 20 accounts which means that I must find time for all of them and continuously provide them with the high quality of work they deserve.

Why is Instagram necessary now a day for businesses?

For businesses that focus more on visual products/services, Instagram is perfect as it is highly visual. The platform is all about engaging users with visuals that are “pretty” or “cute” to gain attention. In particular, jewelry stores that are trying to push out their products and what they look like benefit amazingly well from Instagram.

Anyone who wouldn’t benefit from Instagram?

I honestly feel that medical companies would not benefit as much because medical companies usually focus on educating people. There are other social media channels that are much better suited for education.

Any advice about social media to clients?

Yes. Social media is as important as traditional media. Don’t fully depend on it and ignore other types of marketing. They all work together. It is like a snowball effect. You will not find a result in 1-2 weeks. It typically takes 6 months to a year to get great results.

Paid online social media campaigns really do the magic! Only 2% of your fans/followers actually see posts without paid advertising, so utilizing paid this is essential to really have huge success on social media.

What do you think would help older clients understand social media better and make it easy for them?

We often go out and educate older clients about social media as part of our services or ask them if there is someone we can communicate with if we see that our older clients become overwhelmed. Typically usually we train our clients and educate them, and that helps a lot!

5 fun facts about you

  1. I am very honest
  2. I like everything that is cute
  3. I Love pink
  4. Ebaa=girly girl
  5. I always laughing

What are you up to now?

Currently, I am going to school to obtain my Masters in Media Studies and Practice. I finish in the summer of 2017, but I am not stopping there. I will be continuing upon graduation and enroll to obtain my PHD.

I am also currently volunteering at the Arab American Community Center of Orlando by helping them with their newspaper, digital newsletter and social media.

What is typical day like?

As I said before, the part of my day is being with my team. At work I spend the first part of the day responding to my clients emails, planning what I’ll be doing for the next 8hrs, from writing content, to graphic design to creating online campaigns.

I am very family orientated, so as soon as I leave work, I go home, sit with my parents, and work on my studies. So all of my focus switches from work to family as soon as the work day is over.

If you are interested in calling MyCity Social for SEO Orlando, give us a ring at: 1-866-955-3287  or visit our Contact Us page.

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