Instagram is one of the most popular social media platforms out there. You should know that SEO for Instagram is an essential tool to enhance your content in search results. Since people are searching for things on search engines and Instagram in slightly different ways—having a robust presence on both will make it easier for people to find you in whichever medium they prefer.
Instagram is also a great way to get backlinks and drive traffic to your website. This can be done through links in your bio, creating clickable tags in stories that direct people to your website, or starting conversations with other users and building relationships with them that may lead to link-swapping opportunities down the road.
How can Instagram help your local SEO?
As an entrepreneur, you should consider Instagram SEO as part of your business’s marketing plan to increase search visibility in the digital space.
Here are some ways Instagram can help your local SEO:
- Engage with your audience.
When you interact with users who like or comment on your posts, they’re notified and may be more likely to revisit your profile and engage again in the future.
Use hashtags and tags that are relevant to your business. Using specific industry-related hashtags helps users find you based on interest and location, and tagging people and locations can also help users find you through similar searches and related accounts.
- Use Geotags
Add geotags to photos uploaded via desktop. The image will automatically be associated with that location’s page by default, making it easier for anyone looking at images tagged at that location—especially if they’re looking at them from nearby—to discover you!
How do you optimize your content for Instagram?
Instagram is a highly visual social media platform, so it’s important to curate a feed that looks as good as possible. Here are some first steps:
- Add Links
One important tip you should know about SEO for Instagram is the use of links. Add a link to your Instagram bio. Since you can’t include hyperlinks within the body of an Instagram post, the only way to drive traffic from this social platform back to your website is through your bio. Make sure that you update the link in your bio regularly.
- Use Hashtags
Use hashtags in your posts. Research has found that while Instagram posts with lots of hashtags get more engagement on average, it can negatively impact engagement rates when you use more than 11 hashtags. In addition, be sure not to stuff too many keywords into one hashtag. If you’re going for something broad like #SEOtips or #contentmarketing, try pairing it with other industry-specific terms like #semrushchat or #cmworld. And finally, make sure each hashtag has at least one relevant photo associated with it by researching other images tagged in similar ways before posting yours! You’ll have better luck if people see their photos pop up next to yours rather than unrelated content from businesses trying hard but failing to be cool online.
- Use Keywords
Another important part of SEO on Instagram is the use of keywords. Use the same keywords in your Instagram posts as you do in Google. Similar to blogging content optimization strategies, using some of the same keywords and phrases on social media will help build SEO rankings over time since they’re “indexed” by search engines when users perform related searches there, too – plus, they’ll show up higher up on results pages because these tags were mentioned so frequently before anyone even looked them up! Using relevant tags across multiple platforms creates credibility, improving brand awareness and trustworthiness among consumers.