A huge number of successful companies rely on social media marketing when they need web traffic on their online presentations. In the past, social media were used only by the younger audience, but in the past few years, this gap has narrowed. This is the reason why more and more businesses are paying more attention to their social media presence. Of course, there are many popular social media platforms out there so one may ask “why to choose a certain platform like Snapchat over the others?”.
Experienced marketers will tell you that it is quite logical to be present and to focus on this social media platform. Namely, this multimedia and image messaging app were introduced in 2011 and less than three years after that, it became the fastest-growing application in the world. The best part is that the number of users is growing every month. According to some statistics, Snapchat has more than 100 million users active on a daily basis. In addition, there are several billion video views too. Most of the users are people in their 20s and 30s.
In case you didn’t know, Snapchat is all about sending video clips or images that last ten seconds to their family, friends, coworkers or followers. These clips and images disappear after this period and they cannot be viewed again. It also has a similar feature when it comes to text messaging and adding clips, but this time, the videos last for one day. Snapchat users are getting the latest news from popular websites and news sites and view live stories from different events in different parts of the world. An experienced marketer can probably come up with a good idea to use Snapchat for their business, but for those who are complete beginners when it comes to Snapchat, we will provide a few suggestions.
The good news is that there are numerous ways in which a company, regardless of its size and targeted audience can perform successful marketing and promotion on this mobile app. What is even more interesting is that Snapchat allows you to reach the audience that is usually hard to reach with the help of traditional marketing methods (teenagers and young people in their 20s and 30s). Of course, just like in the case of regular users, businesses can market and share their message in less than ten seconds. The ads are not annoying when they are viewed on Snapchat because they last for ten seconds and after that, they are gone forever.
Most companies use Snapchat for sharing teasers. This is a great way to create a buzz about your upcoming product or service. For instance, you can show them part of the designing process or how the product looks like. Additionally, some companies use the short video clips to provide offers and promotions. Finally, they also tell certain stories through the 24-hour feature.
Using Snapchat is easy and simple and the best part is that you can check the results of this type of digital marketing venture quickly.