Whether you have already made a name in your industry or looking to open up a shop, you must have heard SERP thrown around in the digital world. But what does SERP mean? In simple terms, it is the page the search engine delivers to a user when they feed in a search query.
What Does SERP Mean?
SERP or search engine results page seeks to answer the users’ questions in various engines like Google and Yahoo. Research has established that 90% of website traffic comes from ranking on the first pages. As such, every business is looking to take this trophy home. Besides, there is a bonus of credibility in the eyes of your target market. Not appearing on these pages yet? The good news is you can always get good at it if you play your cards right with some strategies.
What Are SERP Features?
SERP features have improved over time and are more than the conventional 10 blue links. We discuss some below.
- Top and bottom ads
- Rich snippets
- Local packs
Google ads use two slots on the SERP. One appears at the top and above the organic results, with the other taking space at the page’s bottom.
Google results generally consist of a title tag, description, and URL. But you can offer extra information to your audience with rich snippets. They are tied to particular results and may include availability or price information; FAQ snippets are also included in this category.
These are simply the map packs. When Google considers a query as local, it offers a set of local results. An example is when searching for ‘restaurants in Miami near me.’
This feature directs searchers to a website page or a page section. It enables users to go directly for the information they are interested in.
What Is SERP In Digital Marketing?
SERP enables you to boost website traffic and visibility, making it an essential element of digital marketing. Here are ways to improve your ranking:
- Right keywords
- Site optimization
- Increase backlinks
If you will earn a spot on the top page, a great place to start is utilizing the proper keywords. It should be done by specifying it to your domain authority. Choose low competition keywords with the highest search potential. Also, be sure to match the content with the searcher’s intentions. You can also incorporate both short-tail and long-tail keywords to increase your outreach.
Ranking well on SERPs involves clearing your website’s back end. We have developed a love for speed in everything, and your website is no exception. Users want a website that loads in seconds. Therefore, begin with your page’s speed. Google is out to give users high-quality websites that promote an excellent user experience. Check your page’s speed to get rid of bugs. Then watch out for broken links or indexing errors, and you are on your way to the top!
Google also rates the value of content based on backlinks. Websites will always want to link with valuable web pages and sites. You can boost backlinks through content marketing. The more value your articles and blogs offer, the more your site will be easier to find and link to. You have your answer if you have ever wondered why businesses strive to post articles regularly. It creates and maintains an audience and, sometimes, backlinks.
Need more answers to the question, what does SERP mean? Our digital marketing specialists can take you through all you need to know from start to finish. We have extensive experience in online marketing and customize our solutions to your specific needs. Be one step away from a higher ranking by calling us today!