MyCity Social in Miami knows that your website is an extension of your physical location. All components of it—including blogging services—are critical in order to maintain your image and popularity online. When potential customers come to your website, they expect to see certain things: they want to see that you have easy ways to contact them and they want to see what services or products you offer. Beyond that, blogs are an important component of your website. If you would like to learn more about why blogs are important, read ahead or contact the SEO company Miami businesses trust, MyCity Social.
How Does Blogging Affect SEO?
Your blog is more than just a place where you can post about current events that are going on with your company or further explain the services and products that you offer; it is a place where you can offer expertise in your field of practice. If you are a doctor, your blog could be a place where you talk about the various conditions that may require the procedures that you offer. This expertise not only makes you an authority in the eyes of your site visitors, but it also makes you more of an authority to search engines.
Search engines perform something “crawling” where they are essentially reading your website. This helps them determine what it is that you do and whether you would be a good result for someone searching for the services that you offer. In order to help lead them in the right direction, many business owners will use a collection of keywords throughout their site. This, however, is not enough.
When a search engine crawls your site, they want to make sure that your site is not stagnant. That means that they want to see that you are active and constantly providing content. They also want to make sure that the content that you do provide is relevant to what people are searching for. That’s why it is so important to make sure that the content that you do provide is something that your potential customers would actually value.
Blogging has real benefits that affect the success of your business. In fact, according to Social Marketing Writing, 70% of your customers will learn about your business and what you do through your blog posts as opposed to advertisements. To supplement that, Experian says that a minimum of 80% of consumers in the United States utilize blogs as a way to gain more information about the products or services they are considering purchasing. Furthermore, blogging daily is said to generate 400% more leads than if you posted weekly, and this number does not even consider the fact that your blog posts could be shared on social media. (Source)
If you would like to see these numbers on your business’s website or you are ready to learn more about the benefits of blogging, contact us at MyCity Social today.
Benefits of Blogging Services
Blogging services exist because businesses are frequently far too busy to run their own blogs. There is a lot that goes into writing a blog for your business. First, you must decide on a topic that showcases the services or products that you offer. You must also make sure that you have keywords that are geographically relevant as well as still near enough to what you offer that people do not feel deceived after having clicked on your page.
After this is done, you must then write the blog and make sure that it is elegant yet approachable, thoughtful yet readable. You must then take the time to post it, finding a relevant image and making sure to follow all the steps to tag it with a meta title and metadata. Those two components are what make the blog findable for search engines.
That is what blogging services can offer you. Blog writing companies learn your business and the services that you offer and create a blog utilizing all that information. They then take the time to post it directly to your website. This means that you can get all the benefits of having a blog without actually having to write and post it yourself.
The other Benefit that you get from having a blogging service is that you get someone to post more consistently on your blog than you could do yourself. While you may have to miss several days’ worth of blog posts because you were too busy running your business or tending to other matters, your blog poster would be able to post without fail. This would guarantee that you always had fresh content on your website and that you were always drawing in new customers.
Having a dedicated blog writer and poster also allows you to be able to share your blog posts on different social media platforms. This way, you can get even more engagement on your blog than you already do and you still do not have to do any work in order to make it happen.
ThriveHive says of blogs, “Through a business blog, you can present your content in a more casual and personal way, and actually have conversations with your readers in the comments section. Ideas can be exchanged, you can understand your readers’ points of view, and your readers get a chance to be heard.” If you would like to learn more about how blogs can help your business, contact us at MyCity Social. (Source)
Learn More About Our Blogging Services
Our blogging services are unique from many others. This is because we offer a number of different things that many other blogging services cannot offer you.
- In-House Work: There are many blog services that will be working with people in a number of locations and, as such, things take forever to move along, and your blogs never get posted. That is not the case with us; we do all of our writing and posting right here in our office so that we can control the level of quality that we provide you with.
- Uniquely Written Content: There are companies out there who will offer the same content to a variety of businesses in the same industry in order to save themselves time. We take a different approach. We make sure that each blog that we provide you with was uniquely written for your company so that you never see duplicate content out on the internet.
- Digital Marketing Services to Supplement: One of the best things that you can do for your blog is to share it on social media. This way, it gets a wider reach and much more engagement than it would get otherwise. However, this cannot be accomplished if you do not have a talented social media marketer to promote these posts. That is what we can offer you.
You may wonder if you should leave your business’s blog with someone outside of your company, but the truth is that the rewards that you reap far exceed any concerns that you may have. Not having to deal with your blog daily means that you can focus on your actual daily business issues. If you do have concerns about the topics of the blogs or the content of the blogs themselves, we are happy to allow our clients more intimate involvement in the creation of blogs.
Many businesses will try to take a shortcut and use blog writing services that they find online, but this can be detrimental in the long run. Frequently, these services do not take the time to research the business, and all that they offer is only surface content that does not really provide anything valuable to the reader. The last thing that you want is for someone to take the time to read the blogs that you provide only to find that they are poorly written and unknowledgeable.
We can be your alternative. With our expertise in the field of blog writing and with our genuine interest in your business, we can make your blogs the best they can possibly be. We can also make sure that you are receiving fresh and interesting content each time.
Blogs are not the only component that goes into SEO, though they are important. There are a number of other things that must be taken into account in order to make your website successful with your search engine optimization efforts. In addition to having quality blogs, you also want to make sure that your SEO specialist is knowledgeable about SEO efforts. This way, you can optimize all parts of your site and make it rank better on search engines.
Thankfully, we at MyCity Social—the SEO company Miami businesses recommend—offer both services so that you can get the full scope of benefits. We make sure that you get everything you need from your website to really impress potential customers and we also give you the custom blogs that will keep your website current in the minds of those who are interested in your industry.
Are You Interested in SEO Services?
MyCity Social is an SEO company Miami businesses prefer, and we have been working with business in the Miami area for years. That is what makes us so capable of handling all sorts of industries and making sure that each of our clients has the advantage they need to get more customers through the door. We know what it takes to get each client optimized for search engines so you can trust us to give you the help you need.
If you are ready to make the leap into SEO and get help with your blog, we are the resource to turn to. Blogs on your website will have a variety of benefits, including turning you into an authority in your field, expanding on the products and services that you offer, and giving you more interested traffic on your website. All of this thereby turns into more leads and, ultimately, more customers purchasing what you have to sell.
Other SEO companies will only offer you website services and basic blogs, but we go the extra mile. We provide unique content for each of your blogs that are written in-house by professional writers. We can also offer you a way to promote those blogs through digital marketing services wherein your digital marketer shares those same blog posts on social media. This way, you get the most that you can out of your blog posts. Are you interested in learning more about what we can offer you? Do you have more questions about blog posts and their relevancy to SEO? If you would like these questions answered and more, contact us at MyCity Social today.