Find Out How Your Customers Are Searching For YouTo find the right keywords, first think of the keywords that your customers would use to search for your business. For instance, if your business sells widgets, the keyword “widget” would be a good place to start. The problem is that a “widget” may be a very competitive keyword. Many other websites may already dominate this keyword to the extent where it is so unrealistic that you will need to be more specific.
Focus On Keyword Phrases
One way to overcome this challenge is to target a less competitive keyword phrase, such as “cheap widgets.” By including this phrase in your content, you will only be competing with other websites that are targeting this keyword phrase. However, unless you are shipping widgets to customers across the country, you may want to be more local. Fortunately, it is easy to choose keyword phrases that target local customers.
If you are engaging in SEO Orlando, for example, you may include the keyword phrase “widgets in Orlando.” Choosing this keyword phrase would allow you to target only those who live in Orlando and would be able to drive to your storefront to purchase a widget. This will also allow you to compete only with other businesses that are selling widgets in Orlando.
Incorporate The Keyword Phrase
Once you have chosen your keyword phrase, it is important to incorporate the keyword into your content in a manner that sounds natural. When targeting SEO Orlando, for example, it would help to create content that is related to the city of Orlando. Also, it is important to use the keyword sparingly so that it does not appear like you are engaging in keyword stuffing, which would lead to your content possibly being demoted by major search engines. It is best to seek assistance from a company such as MyCity Social.
Use Anchor Text
Social media can be used effectively to boost a website’s search engine ranking by linking to your website. By providing a link to your website and using a keyword phrase in the anchor text, search engines will be more likely to associate your business with the keyword phrase.
Hire An SEO Firm
It can be difficult for businesses to wade into SEO and social media marketing for the first time. One of the best ways to wade into this form of marketing is with the help of a firm such as MyCity Social. These SEO firms create custom content that can assist your business in reaching the top of search engine rankings and get the most out of social media marketing efforts.