Your company name is your identity in the world. Therefore, the name you select for your business is one of the most important branding decisions you will ever make. To put it simply, the name you choose can do one of two things: it can either make or break your business. If you want customers to find you, talk about you, and recommend your product or service, you need a unique name for your business—one that leaves a good first impression with the public and sums up everything your company is about. You might be saying, “Well, that’s easier said than done.” You’re right! And that’s where our team of digital marketing specialists at MyCitySocial come in. We are the best digital marketing agency Orlando has to offer. To help you leverage your Seo Branding efforts, our Orlando SEO Company has provided the necessary tips to consider when choosing the right business name for you.
Before we jump into the influence your business name has on your search engine optimization success, let’s take a beat to understand what search engine optimization is and why it’s essential to your business.
What is Search Engine Optimization?
Search engine optimization, or SEO for short, is concerned with increasing both the quality and quantity of organic website traffic. It’s the practice of employing strategies and techniques to improve a site’s findability by obtaining a high ranking in the search results page of a search engine, as well as increasing the exposure to a brand. Now that you have an understanding of search engine optimization, let’s talk about why you need it to grow your business.
Why You Need Seo Branding
SEO is as necessary for your business as oxygen is for breathing. What a bold claim to make, right? But it’s true. Here’s why. The marketing world has evolved at breakneck speed over the last ten years. While word of mouth and social media are recognized as two of the most powerful forms of marketing, utilizing these types of marketing alone isn’t enough to compete in today’s marketplace. Organic search is responsible for up to 70% of search traffic. What this means is that when a consumer needs a specific product or service, he or she is taking to a search engine, for example, Google, to find a solution to his or her problem. You might not realize this as a business owner, but customers rely strongly on search engines to find or engage with your business. Furthermore, they don’t use the same keywords or phrases to locate their desired results. Whereas one person might search for “Orlando SEO Company,” another person might search for “SEO companies in Orlando.” That’s why it’s important to know what your customers and prospects are searching for online, the words they’re using, and the type of content they wish to consume. So there you have it—tapping into SEO will enable you to answer these questions and more to better connect to the consumers who are searching for the solutions you offer.
The Importance of Your Business Name for SEO
Woo-hoo, you have decided to open your own business! You have a lot to think about, and a good business name should be at the top of your list. Being a representative of your brand, your business name has to accomplish some important things because it carries your company’s reputation. Customers or clients often meet you for the first time through your business name, and they better be able to recognize what your company is selling by looking at the name.
Tips to Consider for Choosing an SEO-Friendly Business Name
Choosing a name that’s short and memorable is a process. As the world moves more toward digitalization, brands are afforded the opportunity to live exclusively online. Companies who go this route can’t ignore search engine optimization in their development stages. “But how do you establish yourself on the Internet against the thousands of other similarly named organizations?” you might ask. Here are seven tips to consider when naming your business so that it can dominate with SEO and when the click over the competition.
- Make it Short
Researchers have long debated the maximum amount of items we can store in our working memory. The number is estimated to be 7 (plus or minus 2 items). Since our short-term memory has a fairly limited capacity, your business name should achieve brevity. That is, a shorter business name (one with two syllables, for example, Amazon) will rank higher in search engines. If your business name is lengthy, you risk customers misspelling it or forgetting it altogether. Keep it short for maximum success.
- Make it Memorable
Let’s face it, customers rarely remember URLs. You want your targeted audience to be able to search for you and find you with ease. If your business name is too difficult to remember, your customers will be forced to choose competing brands, with more memorable names. Alliteration is a literary device that you can use to create a name for your business that is fun to say and easy to remember. Rolls Royce is a company that has used this technique to its advantage.
- Make it Phonetic
You don’t want to trick your customers by having a business name that isn’t spelled the way it sounds. Don’t make people who are looking for you exhaust their thinking. Make sure your brand name sounds just like it’s spelled. An example of a phonetic brand name is Facebook. It’s spelled exactly like it sounds.
- Choose a Name That’s Consistent with Your Brand
What differentiates your business from its competitors? Do you have unconventional business hours? Is your packaging different? Do you offer returns and exchanges? Who’s your ideal target market?
Before you choose a name for your business, identify what you want to be known for in your industry. Then proceed to select a name that reflects that quality. And make sure you can deliver on your promise to customers.
- Conduct Research
Research. Research. Research. This step is vital in your name-choosing journey. You want to avoid choosing a name that is crowded. Moz’s Keyword Explorer is a great tool to use to check for a name’s search juice. The goal is to decide on a name that isn’t just short and memorable, but that also has a healthy amount of traffic and a small amount of competition.
- Study the Competition
Studying the competition can improve your own business greatly. It is a smart and inexpensive way to gather information to take advantage of opportunities for improvement and to beat your rivals at their own game.
Competition is always a click away in the digital world. For this reason, you cannot afford to ignore what competing brands are up to. By performing a thorough competitive analysis, you can implement strategies for doing even better like learning new ways to deliver your message in the right package, writing content with great gusto, and avoiding potential business name mistakes.
- Think Long Term
Don’t limit yourself! Long-term thinking is an important criterion when it comes to achieving longevity in your industry. Take business moguls like Warren Buffett and Jay-Z, both of these men have had remarkable success in their respective careers because they both have long-term visions and think far into the future. Thinking too narrowly when selecting your company name can pigeonhole you in the category in which your business exists. Avoid business names that could cause you problems later on down the road, like limiting your business to a particular product or a specific city.
Here’s the bottom line: your business name matters to search engines that will connect searchers to your content and to people who will encounter your brand messaging and interpret it.
We covered a lot of information in this blog about the contribution of your business name to your search engine optimization efforts. Let’s briefly walk through what we learned. We opened by defining SEO and the value it has on your business. Next, we discuss the influence your business name has on your SEO. Then, we shared seven tips to help you choose a business name that not only fits your business but is also easy to promote.
Contact Our Orlando SEO Company
It may be obvious, but you don’t get a second chance to make a first impression. That is why you have to choose your business name correctly on the first try, which takes time and attention. Business names have the power to influence and create a clean image of the business it represents. A great name can help you differentiate yourself among the competition, as well as help build a long-lasting relationship between your company and customers. As the trusted Seo Branding company in Orlando, our team of digital marketing experts has helped countless small businesses reach their marketing goals through our innovative techniques and strategies. Our only question is, will we be helping you next? Visit us for more information.