One of the most researched studies when it comes to social media strategies is the “best time to post” methodology. However, if you are a new business, these suggested time slots might not work for you. Because of this, it may be time to rethink certain strategies for your social media platforms, so you can see the best results and grow your audience. MyCity Social is a marketing team that focuses on social media engagement. If you need help with strategies for social media, contact us for more information!
If You Are New to Social Media Marketing
You have decided to open up your own local bakery, an online t-shirt shop, or maybe even your own medical practice, then you have probably created at least one social media page. Whether that’s a Facebook, Instagram, or Twitter account. Nowadays, we all know that the key to a successful business is to be present on social media. And with that, comes with the need to be well-educated on current marketing tactics that can help grow our business.
If you are new to this world of social media marketing, you have no doubt been overwhelmed with the varying studies, rules and statistics used over the last decade for suggestions on how to grow your following. Knowing the best time to post is going to be one of the first strategies you implement into your marketing. However, if you’re new then these “best time to posts” statistics will not only be highly outdated, but they are generally not a one-size-fits all plan. A local bakery won’t have the same audience as someone selling online t-shirts, thus their best time to post will vary. What you need to do is create your own social media strategy by analyzing your audience.
Creating Your Own Social Media Strategies
Step one to creating your own social media strategy is to know your audience. If you don’t have a large enough audience to collect data from yet, then you can start with guessing. Yes, guessing. That is where these “best time to post” articles may come in handy. Most articles will suggest that the best times to post are during commute hours, lunch break times, and right before bed. Again, this will vary depending on your type of company (B2B versus B2C) as well as your niche.
And you will need to put in a little more effort than that. Once you have a vague idea of when to post, it’s time to test those theories. Start by setting up a content schedule for those specific times you think your posts will do best. Set up at least a month’s worth on content to test these times. After that, you should have enough data to figure your specific audience’s activity on your social media platforms.
Analyzing Your Social Media Analytics
After testing these social media strategies to better understand your audience, it’s time to analyze the data. This data will not only show you when the best times to post are, but which types of content perform the best. Be sure to keep diligent track of your social media analytics. This will include popular posts, times of days content was scheduled, and demographics such as gender, age, and location. Once you know all this, you can start creating more content to keep your audience (i.e. your customers) engaged enough that they keep coming back for your business. The bigger your audience, the more business you can potentially garner.
If all of this sounds like its too much time off your plate, hire a social media marketing team! MyCity Social in Tampa are experts at determining audience retention for niche businesses. Contact us if you want your business to grow!