How Instagram’s Algorithms Are Changing and What It Means For Marketing

Instagram is a major part of our lives, with millions of users and promotional opportunities. Instagram marketing has become an essential part of digital marketing, and it’s essential for companies to keep up so that they can maximize their digital marketing. The new instagram algorithm that came last spring has changed the way that digital

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Optimize With SEO For Greater Lead Generation

Are you familiar with the phrase lead generation? Are you aware that it ties into search engine optimization (SEO)? If you are not already utilizing SEO as part of your marketing strategy, you are losing on an excellent opportunity to get more unique leads by bringing more traffic to your website. Here at MyCity Social,

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Do You Need Local Listings?

When people use search engines such as Google, they will sometimes be given suggestions for local listings. For example, let’s say you are looking for a chiropractor. Without using the term “near me” the search engine may automatically suggest a local business based on their location settings. So, does this mean that you don’t need

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Rethinking Social Media Strategies for Your Business

One of the most researched studies when it comes to social media strategies is the “best time to post” methodology. However, if you are a new business, these suggested time slots might not work for you. Because of this, it may be time to rethink certain strategies for your social media platforms, so you can

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A Guide to Retail Marketing Online

Despite the growing popularity of online shopping, 90% of shoppers are still purchasing their goods at physical stores. And whether they have a good or bad experience, every encounter plays a crucial role in your retail marketing and online reputation. The first thing web searchers see when looking for a niche ‘’retail store near me”

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How to Prioritize SEO Techniques By Impact

The problem with search engine optimization, or SEO techniques is that there are lists of factors that you need to check off to guarantee that your website is performing properly and adequately. Unfortunately, with only so many hours in a day, not everything can be marked off as complete. So, we are left wondering if

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5 Easy-to-Miss SEO Blog Mistakes to Avoid

Is your SEO blog not having the effect you want it to on your web traffic? If your content is solid, but not ranking on search engines the way you want it to, you should watch out for some common SEO errors bloggers and content marketers stumble on. As the digital marketing landscape has evolved

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Aligning SEO & Social Media Marketing Strategies

SEO and Social teams are two different limbs of the same creature, and need to operate together in order to move forward with optimal online marketing. The role of social media in SEO continues to expand, and social media marketing may even become the frontrunner as it intertwines with SEO. There are many benefits to

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10 Ways To Drastically Improve Your Email Marketing

In today’s world where technology grows exponentially, many have thought that email marketing would be phased out. But that day has yet to come. Although many have continued to predict that email marketing will eventually be phased out, email marketing remains one of the most effective ways of reaching prospective clients and customers. Of course,

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