In case you are using social media networks for business purposes, you are probably aware that the time when you share your new content on these networks affects the success of your post. It would be perfect to share this update when most of your followers/fans are active.
In order to find out what period of the day is best for publishing new content on some of the popular social media platforms, you can rely on your intuition or use certain Internet marketing tools. Of course, this doesn’t mean that the one of the options excludes the other, so you can make a good combination of these two methods too.
The basic method of finding the ideal time to post new content is making experiments and trusting your gut. You should feel free to post in different periods of the day during one or two weeks and see when the users are most engaged. However, this is not a very accurate method and on top of that, it consumes a lot of time.
However, as we have mentioned before, this is not the only way to find the perfect time for publishing a new status update or tweet. Another good option is to use the analytic tools that almost every serious social media platform has. Each platform has a different tool, so you will have to check these tools separately. Facebook has Facebook Insights, Twitter has Twitter analytics, Pinterest has Pinterest analytics, LinkedIn has its own analytics for individuals and businesses and Google + has Google + Insights. Thanks to the results found there, you should be able to determine the ideal time for publishing updates.
It is good to mention that this method of finding the ideal time can be very helpful and very accurate for the ideal timing of new posts, but the truth is that it requires a lot of energy. If you decide to use this method of analysis, keep in mind that the best time for sharing a post is not given once and for all. The trends on social media networks are constantly changing, so you must perform this analysis frequently (at least once in two months) and adjust your activities based on these changes.
The good news is that there is a third, much more convenient way to find and set the right time to post new things on social networks. By using a special type of marketing tools, you will definitely ease your job. These specially designed apps for managing social networks are getting quite popular these days. Tweetdeck, Hootsuite, Everypost, Buffer – these are the names of some of the most popular apps like this.
With the help of these apps, you can schedule publishing of content at a certain period of the day in advance. In addition, some of these apps like Buffer can analyze the previous interactions on your profiles and based on this data, the app suggests the best period of the day to post new content.
Don’t forget that the response you get is not affected only by the timing, but also from the quality of the content you share.