If you’re looking to ramp up your digital marketing efforts, then you need to know about algorithms. It’s no secret that algorithms drive a lot of marketing campaigns, but how much do you really know about them and how they work? If you need to do more research on what an algorithm is and what its implications are in digital marketing, this article is for you. We will explore what digital marketers need to know about algorithms in order to push traffic to their business the right way. MyCitySocial can help drive attraction to your business with our outstanding digital marketing capabilities as well, spotlighting your services and experience.
What Is An Algorithm?
Let’s start with the basics here: an algorithm is a basic set of steps used to determine a specific outcome based on the inputted materials. Every search engine, including Google, has a more scientific definition with it being “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer”. With the “especially by a computer” comment in an algorithm’s definition, it’s critical to use these rules and steps to establish a great baseline for all of your digital marketing. Something as simple as a cooking recipe is an algorithm, since it follows steps in order to get a specific outcome.
What is a digital marketing algorithm, you may ask. Algorithms are almost the backbone to technology in today’s use. How often do you see the phrases “Service near me” or “Product near me”? Practically 24/7, and this is how your business gets customers and a step up in the search engine game. Taking the structure of an algorithm and translating it into something that can narrow down information in seconds, digital marketing is taken to a whole new level. Search engines algorithms gather billions of potential website matches for any given query, and through process of elimination using optimizations to give you the top list of the best websites based on your search. All of this occurs in milliseconds, thus the algorithms prove trustworthy in providing reliable, comprehensive results that people can lean on when needed. This translates to your business becoming one of those top ranking sites, and not missing out on the queue. This is how algorithms are used in marketing, producing efficient and easy results to consumers in seconds.
How Algorithms Improve Digital Advertising
Algorithms can solve large or small amounts of data in seconds, lending itself to being used in a myriad of ways. Algorithms can determine your credit score, figure out who will win in an AI chess game, and when to send emails to boost website traffic. Complex and simple tasks can be completed using algorithms, and there’s always a suggested action once the sequence is complete, oftentimes pointing you in the right direction when it comes to digital marketing. Take for instance the example of sending emails to boost website traffic. Using complex data collected from tens of thousands of interactions through email, an algorithm will determine the best time for you to send those emails, ensuring the most people will open them and follow the links provided. This can help boost traffic to your business without having to dive head first into your marketing budget. The power of an algorithm is strong for businesses to optimize their sales and products through simple, data-driven information. When it comes to algorithms and marketing, this is what you need to know.
One aspect of digital marketing algorithms is their ability to personalize messages and information depending on what demographic you’re looking into marketing towards. Algorithms can look at people’s attributes through their browsing history, compare it to identity graphs, and successfully connect people into the right attributes for a certain marketing campaign. It doesn’t require a login from the users, but still provides customized and individual information to consumers, speaking more specifically to that demographic or attribute. Algorithms can also use behavioral data to better capture a creative display to use along with your promotional materials to further drive sales and traffic.
Algorithms are also beginning to fully tap into the nature and logic behind pay-per-click ads and people visiting a company’s website which end up in sales. How and why people end up connecting to certain ads or websites and end up making a purchase can vary greatly, and algorithms are helping clear the fog through the engagement data. The engagement data can show the paths people take through the first means of advertising to the very end, showing where people clicked on certain ads and promos, and how they were ultimately driven to a sale. Algorithms can process this information and see where the connections are working and which ones are lackluster, driving your digital means of sales up. The attribution models used in the advertising can show exactly what’s working and not, helping you to decide what’s best in maintaining sales and maximizing profits. You may think that one form or method of ads aren’t working, when in fact it’s the best one you have. Algorithms can reveal this data to you and take the guesswork out of digital marketing, potentially saving you hundreds and more in how you advertise your business or product.
Do Marketers Need to Know About Algorithms?
The answer is a resounding yes! To fully take advantage of everything the digital markets have available to you, you’ll want to know everything about algorithms. You’ll want to do research on how they can best help your brand climb the ladder of website results and traffic, giving you the upper hand in search engine results. The old way of collecting data from people’s clicks and likes has proven old and less effective than newer means of processing data using algorithms.
As soon as information was being exchanged online, machines have been wading through an insurmountable amount of information and data points. Older methods were collecting data but it wasn’t complete, in a sense. It was the bare minimum data points that were being analyzed, and back then it was a step in the direction. Algorithms today can pinpoint much more accurately, finding more specific data points. Simply adding data you come across to a customer’s data platform isn’t enough to increase sales. It has to be the right data, such as chat records, product interactions, service requests, and identity. These points of data help determine marketing decisions and how best to reach your audience. And this can be applied to marketing and prioritizing products as well, not just in which audiences and formats to use.
To this end, you’ll want to get clear, concise and pure data on your sales to really optimize your products and sales. Using the inputs and outputs of all marketing data in as much transparency as possible can help you better analyze the past sales, and increase the future sales. Being able to analyze key factors about your customers through the use of digital marketing algorithms can help marketers predict not only the customer’s media journeys, but also look forward toward better business objectives, improving the overall bottom line.
Let’s face it, all business is driven by data. Every business relies heavily on machine learning and analytics to find patterns and ways to improve. The first step in fully utilizing your algorithms to get powerfully driven data is to know what you want it to accomplish. If you’re running data points on many different areas with no clear direction, the algorithms won’t ultimately help your business. You need clear directions for the algorithms to do their best work, and to provide you with the tools and data you need to improve your traffic.
If you’re dealing with customer churn issues, then set your algorithms to determine reducing the overall churn. This will involve knowing when the churn is starting and how to successfully pull the customers back with an offer they can’t refuse. Making sure your algorithms are set to help you discover more about your website traffic and what draws or pushes people away will be the first step in ramping up your efforts. But ensure that moving forward, you’re continuing this specific trend of data to keep your results up to date and working for you continuously. By utilizing what digital and social media marketing can do for you will ultimately increase your revenue and number of website visits.
Narrowing down the data and what conclusions you want to see will help produce the most beneficial results for your business. And don’t worry about the future of human marketers with all this data being easily analyzed by computer run programs. Although the data side of metrics and performance is uncanny through computers, there is still a need for creative action through which only comes from the human brain. We can take the ultra clear data of algorithms and combine it with our human ability to help us make faster, more focused decisions that will lead to an increase in value and sales.
Understanding what digital marketers need to know about algorithms helps your business step up it’s game. Seeing how specific algorithms can become will allow you to track your sales easily, and increase traffic effortlessly. Trusting MyCitySocial for all your digital marketing needs is a sure win as well. We build a relationship with you first, creating a better, more informed platform for your marketing campaigns. Connect with us today to get started!