What is SERP?
SERP is the page that appears on Google after a user has typed in a query. The page shows different results of the Google search. The Google SERP contains relevant information related to user searches to help users find the information they are looking for.
Google’s goal is to provide information to its users. The user searches through the Google SERP till they find a page that best suits their needs. They then click on the page to find more information.
Every search has its SERP page relevant to the search. It is affected by various factors such as location. For every search, Google will consider the user’s location to provide the most suitable and valuable content.
What Is The Difference Between SERP and SEO?
The Google SERP is the page on which all search results appear for the user to choose the most relevant ones to their need. In contrast, Search Engine Optimization (SEO) is a strategy applied to content writing to convince Google web crawlers that their content is valuable and relevant.
Google then recommends the page users as the most relevant content to their search. This is referred to as ranking on the Google SERP page.
SEO is a strategy applied by the web content writer, while Google SERP is exclusively operated through a Google algorithm to match users to relevant content.
Can Google SERP Page Results Impact SEO?
Yes, the Google SERP page can impact a company’s SEO in various ways. Google recommends the best pages for a particular search based on how much the content matches the words on the search.
Therefore, studying google’s criteria of choosing what is displayed on the SERP page directly influences SEO. This is because the use of SEO on specific search terms determines how relevant Google considers your content to be for that search.
If a company does not receive any clicks on their page, the problem could be that their page is not even being displayed to the user. This could be because their content is not a search engine optimized for the terms used by the user.
The position of a page on Google SERP depicts the effectiveness of SEO on that page, and a company can therefore evaluate their SEO strategies to improve their rank on Google SERPs.
How To Use SEO To Rank On Google SERP
Using SEO Tools
Some tools provide information about what users search for in your niche. Using these tools will give you an idea of the words most relevant to the search.
Optimize your content to make sure that you offer the most relevant information based on those words, known as keywords. Use tools include SEMRush and AHREFs.
The information that appears right after the page link can tell you what you will find on that page, even before clicking on it. It saves the user time.
Using keywords on that section of your content will help google recommend you for relevant searches.