The holidays are an important time for businesses. They are a crucial time in gaining new customers and getting loyal customers excited about the offers available. There are a few ways that businesses can optimize their marketing strategies for the holiday season. For more information on this, contact MyCity Social, an internet marketing agency in Tampa. They can give provide you with more detailed advice for your business to prepare for this upcoming holiday season.
1) “Treat yourself” marketing strategies
People shop for themselves 70% of the time during the holiday season. This means that typically, when they look online or in a store, their eyes will wander to things they like rather than the actual things they may be searching for. Account for this by marketing those products and services that are popular with self-gifters with “treat yourself” campaigns.
2) Countdown ads
The build up to Black Friday and Cyber Monday are when people begin to search for their holiday deals. This means that you want to get in front of as much of your audience as possible and let them know what kinds of sales and offers are coming. To do this, try using countdown ads to build up expectation for your deals and get your shoppers excited about what is coming.
3) Know when your audience is looking and buying
Certain audiences will look for their items at a certain time but purchase at a totally different time. For instance, with hobby shoppers, they begin their search early on in the season but they don’t shop until the Saturday after Black Friday. This means that you will have to start your marketing earlier on but make sure to have your actual sales and offers available on that Saturday. Other audiences will follow different patterns so make sure to research when your shoppers are looking and when they are actually shopping.
4) Don’t forget the early birds
While Black Friday and Cyber Monday are important days of business, don’t forget that a good number of people shop for their holiday gifts early on in the season. This means that you should be prepared target those customers as well as your Black Friday and Cyber Monday customers.
5) Post-Black Friday shopping is important
Shoppers don’t just stop shopping after Black Friday and Cyber Monday. Quite a number of shoppers will shop in the weeks leading up to Christmas and it is important to continue your holiday marketing strategies during this time so that you remain in the eyes of shoppers even after the Black Friday and Cyber Monday sales have ended.
Black Friday and Cyber Monday are important days for most businesses. However, there is also the rest of the holiday season to consider. The marketing strategies you employ during the entirety of the holiday season can be definitive to your success. Contact MyCity Social, an internet marketing agency in Tampa, for more information on how your internet marketing strategy can be tailored and adapted for the upcoming holiday season.