What Is SEM (Search Engine Marketing)?

You may have heard the term Search Engine Marketing before, and are wondering- what exactly is it? And  what is the difference between what you already know about Search Engine Optimization and Search Engine Marketing? In today’s highly digital and competitve market, it’sessential to take advantage of all the tools at your disposal in order

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Understanding Your Audience and User Intent

If you’re in the world on handling content marketing services, it is essential to understand your audience as well as their intent when searching the internet. Having this information can help you better optimize their experience and make it more personal. Making sure this is done correctly is important to ensure that they keep coming

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Google Text Ads Can Now Also Appear on Youtube!

When it comes to digital marketing, it is all about the exposure your company and brand gets. Without exposure to new customers and new platforms, your business will never continue to grow. In fact, there’s a good chance it will become stagnant and even possibly decline. This is why making sure your message is seen

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Paid Advertising Will Continue to Rise in 2019

If you’re in the digital marketing industry, it’s natural to be worried about trends for the upcoming year, so you know where to spend money and where to cut back. Sometimes it’s easy to figure this out on your own, and other times it’s a little more challenging to figure out where you could be

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Automated Conversation Marketing: What’s Up With Chatbots?

Are you familiar with the newest trend hitting the marketing industry? We are talking about chatbots. As technology continues at a rapid pace, a new wave is hitting businesses that are showing great results. There are many advances that we can take advantage of. The experts at MyCity Social are here to explain exactly what

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How to Boost Your Marketing Efforts During the Holiday Season

It’s the season where you hear Christmas music blasting everywhere, twinkling lights on every corner, and find yourself inadvertently humming Mariah Carey’s “All I Want For Christmas Is You” at least 10 times a week. Beyond being a season to have lots of great times with your family and friends, the holiday season can also

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Let Us Market Your Bed & Breakfast in Tampa!

There are a ton of large hotel chains in and around the Tampa area, which could make it more difficult for your small bed and breakfast to get the attention it deserves. This could be incredibly frustrating for a business owner that no matter how hard you try or how much attention you put into

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10 Benefits of Working With a Large Marketing Agency in Fort Lauderdale!

Bringing “outsiders” in to help with your business is never an easy decision to make. Sure at one point, your employees were outsiders you decided to let in, but hiring another firm to help your business is something a lot of companies struggle with, especially when it comes to marketing. The way your company is

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