Facebook is a critical part of your business’s online presence. MyCity Social, one of the top social media marketing companies in Fort Lauderdale. Facebook can make an impact in the way that you rank online. Many businesses can focus all of their efforts either on their social media or on their ranking.
But falling to extremes can have a detrimental impact on your ability to build a presence for yourself on the internet. You have to make sure that, like the care and attention you give your business. You must give that same care and attention to your search engine marketing. We can make sure that you strike that balance and that you reap the benefits that come with taking care of your Facebook and utilizing it for rankings. If you would like to learn more about how Facebook impacts your ranking, read on, and contact us today.
The short answer to this is no. Google has confirmed repeatedly through various representatives that ranking is not impacted directly by anything on Facebook. However, there are other ways that Facebook does impact your ranking. The two are intertwined, but they are not a direct cause or result of each other. That is, they have correlation but not causation. This is because those companies who create great content on social media often have a lot of engagement on their social media pages.
Engagement on social media pages leads to more people linking to their website. While people sharing the link itself does not count as a ranking factor, site visits are still relevant. That is, someone could see a post on Facebook and be interested in that product or service. They then decide to investigate that product or service further and they search for it. From there, they go to the business’s website and explore the various pages. While that person viewing their Facebook post does not count as a ranking factor, their search and page visits do.
How Social Media Works in Ranking?
A case study was done to note the correlation between Facebook and ranking. In the case study, an SEO company was able to get a web page over 130,000 Facebook shares and, as a result, was able to get the page to rank number one for a list of competitive keyword phrases. This is because, as was stated previously, the more shares that the post received, the larger its scope became, and the more people were able to view the link. (Source)
If you are interested in learning more about how Facebook can make a difference in your ranking. You would like to begin the process of optimizing your Facebook page, feel free to contact us at MyCity Social.
Can Facebook Help You Get a Larger Audience?
Facebook is a resource for many people. It serves as a hub and a base for people to get the news they would not be able to find elsewhere. That is why it is so important that businesses take advantage of that space in order to build an audience. By building up your brand and establishing yourself on social media, you make yourself familiar in the eyes of potential customers. Then, when these very same people are searching for the very thing that you offer. They will be more likely to click on your company’s website than someone else’s because they have gotten to know you and they now see you as a resource.
A Giant SEO Company Recommendation
Ron Dod, in an article or Search Engine Journal titled “How Social Media Helps SEO [Final Answer],” he states, “The bigger your brand is and the more consumers trust you. The more likely you are to receive a larger share of clicks in Google. Social media can be a great and efficient way to help you build your brand and get in front of people who wouldn’t have otherwise found you. Once you start getting more of the share of clicks in Google from your expanded audience, the higher you will start to rank.” This shows the correlation between social media and ranking.
You may not have the time to take out of your day to build your brand online. You have an entire business to run and you may have too much on your plate as it is difficult to even begin to think of starting a Facebook page, much less keep up with it and engage with other people on Facebook. That is where our digital marketer can come in. With the help of a train digital marketer, you can get someone to not only build your Facebook page. But provide you with quality content to fill that Facebook page and continue drawing attention to it even while you are doing other things. If you would like to learn more about how we could help you with your search engine marketing, contact us at MyCity Social.
Pros and Cons of Social Media Marketing Companies
As a small business owner, a lot of things fall on your shoulders to take care of yourself. Many small business owners do more than what their job title as owner requires. They go out of their way to take care of daily tasks that they do not have the staff for or that they do not trust anyone else to do. On top of everything else that you do, it does not make sense for you to try to create and run several social media accounts by yourself. Social media is fast-paced and requires constant care in order to keep up with everything that happens in it.
Pros
This can cost a business owner hours that they simply do not have and it can be difficult for them to have the time to do the things that they cannot miss or compromise on. That is where social media marketing companies come in. With the help of a social media marketing company, you can then have the time to run your business without worrying about what is happening on your social media channels. Your digital marketer will make posts that are relevant to your business for you and link them back to your website. In this way, you build your brand on social channels without having to devote the extra time.
As your social media marketer gets to know your brand and understands what it is that makes your business unique. They will be able to give you better results and draw more and more people to your business. Ultimately, this can turn into conversions and positive reviews, which build you up even further.
Cons
It is true that digital marketing is an expense and it may be one that you do not think is necessary at the inception of your business. However, investing in search engine marketing or social media marketing early on ends up benefiting you financially. It is also a less costly alternative to having an employee in-house that would be in charge of social media. And, you get the same quality of work that you would get from an in-house employee.
The best thing that you can do for your business is to progress with the world. There are new features and technologies being introduced to society every day and it is important to not only know about these things but be able to engage with them and utilize them yourself. This not only allows you to stay current just for your peace of mind. But allows you the opportunity to come up with innovative ideas for marketing that may just be unthought of prior. You never know the lengths to which you will be able to go until you go out of your way to try something new.
Social Media Marketing
Social media marketing is not just a Facebook-centered enterprise. Rather, there are many social media channels that you may want to engage in. Twitter, for instance, has millions of users and is an immediate way of keeping in touch with your consumer base. It is also a helpful way of delivering a quick summary of content and a link that leads back to your website. This way, you gain those views but you do so in a different platform that allows you to utilize the space and your creativity in new and unique ways.
You can also consider optimizing for SEO. While it is important to invest in social media marketing. Search engine marketing allows you to be able to make your website rank directly. It is not enough to simply post on Facebook and put a link that goes back to your website.
Rather, you have to make sure that the website itself can gain traffic. This can be done by paying attention to keywords and backlinks. Both of these, as well as many other parts, are components of SEO. SEO, like social media marketing, can be done by a professional. Because SEO is intricate and requires serious knowledge of website building. An SEO specialist can give you the best and most accurate help if you decide to invest in SEO. Thankfully, MyCity Social offers SEO as well as digital marketing. This way, you can get everything that you need from the same source.
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Facebook may not affect your ranking directly but it does make an impact on how your business is viewed online and at what rate. That is why it is so important for you to take the time to learn how Facebook impacts your ranking and whether it is worthwhile to invest in it.
The other component of it is, of course, whether or not your website has all the components that can help it rank, to begin with. Because if people come across your business on Facebook but they do not see your company. When they search for the products that you offer, they may lose faith in your services. You must make sure that you cover on all sides so that you can get all the traffic that you have been wanting for your business.
That is where we at MyCity Social can come in. We have worked with many businesses in the past from a variety of industries. We know what it takes for a business to begin to see conversions from their online efforts. While the efforts that you put forth online do not guarantee more customers. They do give you a leg up on the competition who may not be present online at all. It also allows you the opportunity to build up your brand in a definitive and lasting way that will ultimately make a name for your company. If you are interested in digital marketing or search engine marketing, contact us at MyCity Social in Fort Lauderdale today to begin speaking with one of our experts.
