When it comes to digital marketing, things are always changing and you have to be able to keep up. Online marketing is vital to the survival of any business in 2017 because everyone is connected online. Through their phones, their computers, and now even their watches! There are so many terms in digital marketing and if you are not a guru, you may not understand or even know all of them. As a business owner, even if you hire an amazing digital marketing company such as MyCity Social, you should have at least a general idea of internet marketing. An SEO company Miami companies trust offers user experience design people love.
What Is UX?
UX is short for User Experience. There are so many different techniques that a UX designer uses to build websites that enhance that experience. The good news about UX is that anyone can learn the different tools they need to create a successful user experience design. Some techniques involved in UX include:
- WireFrames- A wireframe is a rough layout of an application or website and is one of the most popular techniques used. It is created by designers as a series of static images using tools like Axure RP. This makes it easy to evolve your wireframe into an interactive prototype with no written code.
- User Testing- User testing is exactly what it sounds like. This is when users sit down and use your app or website, give you feedback on the design, and relay how easy or hard it is to use. The number of participants you have and how many iterations of testing you run are all based on budget. An SEO company Miami local businesses rely on can assure you that by creating user testing and sitting in the room with a user while they are first experiencing your work will make a huge impact.
- Personas- A persona is a fake identity that reflects one certain user groups. You need to do lots of research in order for a persona to be a successful marketing tool. The goal is to have your personas reflect the patterns of your users. Unfortunately, there are no shortcuts, you will have to do the research.
- Scenarios and Storyboards- A scenario will provide useful information to your users, including how the website or app benefits them. A storyboard may be more appropriate because it will go more in-depth about why users should use your website or app.
How To Create A Good User Experience Design
Creating a good UX is not impossible. Anyone can do it but you have to be willing to put in the work and research time in order to accomplish your goal. You should take advantage of all the tools at your disposal and if people are willing to test your app or site, make sure you let them!
When you are looking to learn user experience design, contact MyCity Social today at 866-955-3287 or visit our website mycitysocial.com.