Interstitial ads have been penalized by Google now for a few months and if you have no clue what these are or if you are using them, it is best to read below to make sure your website does not obtain a reduction in rankings.
What Is an Interstitial Ad?
An interstitial ad is a full-page ad that appears between activities on a website or when trying to reach the homepage of a website. Still not ringing a bell? No problem! How many times have you searched for something on Google, clicked on a search result that you thought would bring you to a website with the information you were searching for, and a page appears asking you to download an application instead of taking you directly to the website? The page that appears is called an interstitial ad.
These types of ads prompt a user to either tap on the ad and continue onto their destination or to close the ad and return to the application.
Research has found that while effective for some industries, these types of ads cause much user frustration as it slows down the user experience. Because these full-size page ads take up more bandwidth than traditional banner ads, more bandwidth is required which poses a few more problems as well.
What Are The Different Types of Interstitial Ads?
There are two types of interstitial ads:
1. Prestitial ads: these types of ads are often called splash page ads or welcome ads. They appear before the user reaches the homepage.
- Interstitial ads: interstitial ads are displayed in between website pages.
Tell Me About the Google Update Regarding Intrusive Interstitials
In January of 2017 Google rolled out its update targeting “intrusive interstitials”. Since these types of ads can cause problems on small devices such as mobile devices, Google has begun to penalize certain interstitial ads.
Google listed out the followings types as being problematic:
- If a pop up comes about that covers the main content
- Using a layout where the content above the fold looks too much like an interstitial ad and the content that was supposed to be shown is placed below the fold
- Placing an interstitial ad that remains on the screen until the user clicks to close it in order to view the website.
On the other hand, if you have an interstitial ad in place that is needed due to legal obligation, then that is perfectly fine. For example, if you need to ask for access to cookie sin order to ensure that a user is a specific age before entering a website or etc… then that is all good in the eyes of Google.
In addition, login dialogs are fine as long as the content on the page is not indexable.
Lastly, if you utilize an app install banner that is provided by Chrome or Safari, then there is no risk of penalty as these banners have been created to take up a specified amount of screen space that has been deemed appropriate.
While the vast majority of our clients do not use interstitial ads, it is important to remain up to date with all of the latest happenings in the world of mobile search engine news. To learn more about our internet marketing services in Tampa, FL please contact us today.