In 2021, it is expected that the SEO market will cross the $80 billion mark in the US. When the pandemic hit the world in 2020 and forced everyone to stay inside, search engine optimization came out as one of the fastest ways for organizations in different industries to reach their customers. As a matter

Let’s say you own a business or lead its marketing campaign. You have spent time and energy researching the best tools for search engine marketing, social marketing, and digital automation, and your company has invested precious money in maintaining these marketing services to promote your business. Well, is it worth the effort? And how can

People often consider the power of SEO when thinking of blogs, videos, and other commonly viewed content. Many have also spruced up their “About Us” pages. However, have you considered SEO optimization in regards to your FAQ page? You may wonder why this page would be so important. Well, think for a moment, how many

The COVID-19 pandemic has altered how many of us operate in our daily lives. With social distancing, imposed curfews, travel limitations, stay-at-home orders and many other ordinances, America is drifting into a mindset centered around the immediate vicinity. This mindset also affects business, as consumers become more concerned with finding local companies to service their

There is a new set of research published by Google engineered to assist marketers in responding to the changes that have occured due to the COVID-19 pandemic. More than four billion people are staying home across the world as of this week, Google says, which has led to significant shifts in online behavior. The research

Who are you? What do you do? And why does it matter? The ability or inability of a person to answer these three little questions is the dividing line between individuals that yield long-term success and those that struggle to keep their head above water. Have you ever thought about your personal brand—Brand You? If

In today’s age, the internet has taken over the world of marketing. With web users being exposed to content from all angles when online, it’s no surprise that this is the case. There are many different elements that comprise of digital marketing, but have you heard of search engine optimization? Search engine optimization, or SEO,

Many of us are at least vaguely familiar with the term “metadata.” It’s an important term when it comes to internet sources of media, whether that be video entertainment, social media, blog posts, or something else. What exactly is metadata though? It may seem like a fairly nebulous term describing random clusters of stats and

Knowing your target audience is an essential component of creating an SEO strategy. Being able to define your target demographic is the very first step towards developing search engine optimized web content for your business. Being able to identify the ideal gender and age range of the potential clients and customers that your products and

Technology grows exponentially, and every year many changes happen in the field of search engine optimization. In today’s heavily technology-fueled world, it’s important to always be updated in order to produce optimal results for your business. Almost every business owner knows the importance of SEO nowadays, and everybody wants their SEO efforts to produce the