A blog is one of the powerful ways to reach your customers and improve brand awareness. However, your blog wouldn’t yield any substantial result if the content published isn’t relevant to the searches your target audience are making on search engines. What’s the solution? At MyCity Social in Tampa, we have crafted seven tips for an effective blog keyword strategy. As the best Tampa SEO company, these tips are tested and trusted. You will explore how keywords are used and the proper ways to use them. To ensure accurate understanding and avoid confusion, we kept it brief and straightforward. The examples featured are meant to facilitate appropriate implementation. When well implemented, you can anticipate results within a few months. Yes, it’s a guarantee!
Why Care About Your Blog Keyword Strategy?
Is your brand serious about site visibility and traffic? Your first step in your SEO content strategy is using relevant keywords. However, your content strategy isn’t just about sprinkling chosen keywords all over your site, hoping for more return on investment. You have to do it right! Your strategy must always support all your SEO efforts. Below, let’s explore the seven best tips for a perfect, data-driven approach to selecting the right keywords for your content.
Seven Effective Keyword Strategies For Blogs
- Identify What You Want To Blog On- This is the first thing you have to understand as a blog owner. In the real sense, keyword targeting isn’t using keywords without caution. It is keyword intent targeting. Why is that important? It is one of the vital aspects of organic traffic and paid search. Before you settle with a keyword, you need to understand the intent behind the search. After understanding a searcher’s intent, then, you can drive your content toward your direction to achieve its aim. This wouldn’t only drive more traffic but bring in more qualified consumers, boosting sales and generating leads. Thus, when you pick a keyword, understand the intent and examine its relation to your topic.
- Know The Purpose Your Blog Wants To Serve- Here, you need to ask yourself a few questions. For example, you could ask yourself:
- Why are visitors currently coming to the blog?
- Why do I want them to keep coming?
- How would my blog play an integral role in my marketing goal and overall website?
Naturally, blogs are a perfect entry for visitors who want to gain insight on specific topics, find answers to some questions, and obtain relevant knowledge. Say, for instance, your company repairs HVAC systems. One of the articles you published on your website explains in detail how to care for HVAC systems. Now, let’s assume a user searched for how to care for HVAC and found your blog. The searcher finds the content really helpful. Meanwhile, the content didn’t only explain the maintenance tips but also had a call to action. Because the content meets the searchers’ intent and solves their problem, who do you think they’ll call whenever they want to repair their system? They’ll likely reach out to you. If that is the case, you can structure your content to be 85% of information and 10% of brand awareness. The point here is to map out where you want your blog to fit in, whether simply giving information, brand awareness, or both.
- Enhance User Experience- Your blog should be about helping prospects and not primarily for selling, most especially if your blog supports the top funnel. Rather than write content for searchers in the buying mode alone, also make informative contents that please searchers who are in research modes. Let’s take an example: If an internet search is seeking instructions on the best way to fix a garage door spring. If they read content from a service provider who was generous with DIY information, who do you think they’ll consult if they need help in the future? Naturally, it is that service provider. Therefore, always keep these in mind.
- Conversion goals
- Be there to answer questions
- Be a resource
- Let your authority show in your blog content
Always prioritize users’ experience. If you continually optimize your content to enhance user experience, you will enjoy a boost in your organic ranking.
- Keep An Eye On Long Tail Keywords- Most quality short-tail keywords have been picked. As a result, most brands are just left with long-tail keywords that have a bearing on short-tail keywords. If you have a short-term in mind, think of a broader term. Think, for example, if your keyword is “best car,” it won’t be easy for your blog to rank for this keyword. Why? Because there are tons of topics on the subject. While your product pages or services page could have this term, rich evergreen content would incorporate a long-tail keyword. This could be “best car in (location), best car in (year), and many more. Then, in your article, you could link the short tail keyword to the service page. Remember, many visit blogs to get an answer to their questions. While long-tail keywords usually have lower short terms, the figures might surprise you when their search volumes are combined. Let’s take an example. A long-tail keyword could have a monthly search of 750 per month; now, if you have 100 keywords with this search volume, your website would have attracted more than 75,000 visits monthly. If you can convert, imagine how much ROI that will be.
- Get Executive Buy-In- Executive buy-in is vital for supporting your blog budget. It is an essential factor for your blog content. Getting an executive buy-in might be difficult. But there is something you can do. These include presentation and demonstration. First, you will need to present the version of the funnel. Two, you will demonstrate how SEO requires varying web content, including your blog. Third, reveal how it moved prospects from the first impression to make purchases. You should also explain how your competitors are leading. These three things would undoubtedly lead to a compelling case so you can continually get support for a keyword strategy that works for you.
- Utilize Keyword Strategy To Inform Content Calendar- Does your organization have a content calendar for developing content? Excellent! The next thing you are required to do is to ensure you work keywords into that content calendar. Check how topics are being chosen and learn how they are being produced. After studying these, check to see if there is a way to work keyword strategy inside. Additionally, you can even go further to ensure that keyword strategy is prioritized. For instance, you could:
- Share the best method of writing an article with keyword optimization.
- Establish long and short-term plans.
- Pay attention and celebrate wins.
- Work high-priority topics in the schedule.
- Pay Attention- Why do you have to pay attention? We all know! How would you know if the keyword strategy you are incorporating into your blog is working? Well, let’s see! First, make sure you set up your attribution and reporting to see the entire funnel and how varying sessions, pages, and contents are opening conversation and converting. Second, always measure your blog content performance. Check these stats for each keyword:
- Average position: The target of every SEO professional is to win the number #1 spot, or at the very least be on the first page. Anything short of that needs more improvement.
- Traffic- Ahrefs, Moz, and other keyword research tools can only give you an estimate but will never get you the actual figure. The result you earn each month will help you know if the keyword is of value or not.
- Conversion– When 500 searchers read a blog post, how many requests for the product? If none, you might have to strategize or confirm if there’s something you aren’t getting right.
If you keep an eye on these metrics, you will see the progress made. And if the results are incredible, you might want to increase the budget set for this strategy.
What Should Always Matter To You
Does it matter where you are implementing this strategy? No, it doesn’t! Whether it’s a new blog or an existing one, the most important thing is to ensure that you are taking advantage of your blog to enhance your SEO strategy and boost your revenue. That means you should always:
- Pay attention to the broader funnel and the intent of the keyword you are using for the blog.
- Ensure that your keyword strategy measures up to the investment made.
- Speak with a professional SEO company.
For example, suppose you reside in Tampa, you will obtain a compressive understanding of these seven tips. The best Tampa SEO Company handles your blog content implementing all these seven tips and ensuring that you reach the right audience from search engines.
Located in Tampa, MyCity Social is the best Tampa SEO company that works with varying brands like yours across the country. Our commitment is to optimize your blogs and connect you with your targeted audiences. Want to learn more about blog keyword strategy? Contact us today!