Instagram is a free mobile and internet-based application. It allows users to share pictures and videos. It was released in 2010 and has quickly risen in popularity over time. The popular application reportedly has over one million active monthly advertisers. If you’re confused about this software or just want a better understanding, this guide will help get you started.
When marketing through this popular software, it’s important to know who is using it. While it’s not specifically created for any particular gender, 68% of Instagram users are female while 32% are male. Mobile users are evenly split between Android and iPhone phones. It has 600 million active users, 90% of which are under the age of 35.
Instagram offers a clean and simple layout for its application. Photo adverts can be made in a landscape or square layout. It’s possible to adjust the image settings upon upload. The app’s filters have become quite well known amongst it users.
Videos should be kept from 3 to 60 seconds in length. This is more than enough time to convey a message to your target audience. Similar to photo adverts, you can harness square or landscape viewing modes. Over a period of six months, the time people spend watching video on Instagram has increased by more than 40%.
Instagram allows you to choose your targeted demographic. A variety of factors can be chosen such as gender or location outreach. You can also select the daily reach in order to stay within budget. The ability to reach users who follow certain pages is possible as well.
The cost of a digital marketing campaign through Instagram can vary. There are no fixed prices. It simply depends on how many people you want to reach and the length of the campaign.
You are required to have a Facebook Page prior to creating an ad. You are then able to create a business profile on Instagram. After that, you can create the advertisement and choose a target demographic. Statistics on possible audience outreach are available prior to the content being published. Paid advertisements on Instagram are powerful tools. If they seem to not be working, you can adjust the message.
Many companies have found success when utilizing Instagram advertising capabilities. The Walt Disney Company France used the service to promote the local release of Finding Dory. They created a variety of engaging 15-second video clips. They also showcased exclusive movie photos in an image carousel. The campaign led to a seven-point increase in “intent to view” across all targets and a 17-point increase in ad recall.
If this seems time consuming or difficult, there are professional companies that can help. Instagram has a partnership program to help you buy and target your marketing. Not only that, they can help you understand analytic data. Digital marketing agencies like MyCity Social are also an excellent option. It manages social media accounts with great success. Their client base includes everyone from attorneys to home repair companies. MyCity Social offers many different plans, including full service and self service programs.
Instagram is a powerful digital marketing tool. While seemingly simple, it offers many features. Through it, you have the power to market to a wide audience. When used correctly, you can connect with the world.
When discussing Instagram Ads, call the professionals at MyCity Social. You can contact us at 866-955-3287 or visit our website mycitysocial.com.