When was the last time you updated your website? For most small business owners, the last major update was made when they actually created their site. The reality is that a website is not a part of your business that you can ignore. It’s not a ‘set it and forget it’ deal as the web and your company is constantly evolving. There are several reasons why you need to maintain your website regularly and our Orlando digital marketing firm is here to help with out website maintenance plan!
Reasons Why A Website Maintenance Plan Is Necessary
Reason #1: A Well Maintained Website Establishes Credibility
Outdated designs and broken functionalities on your website hurt the credibility of your business. Many studies have shown that people judge a business by its website. Users also abandon websites that have a poor user experience. If you want to make an impression with online customers, you need a solid website maintenance plan.
Reason #2: Updates are Essential to Keeping Your Website Alive
You need to keep your website updated with new content to keep your audience coming back. People want to be engaged by businesses they follow and if you don’t provide them this value, they’ll eventually go somewhere else. In addition, the search engines reward websites that publish new content on a regular basis because it provides value to their users.
Reason #3: Website Standards Change Over Time
One of the things that you need to accept is the fact that website standards change over time. Much like technology, the old gets replaced by the new. People get tired of certain visual designs or templates, the search engines require changes to your site’s coding and structure, and the way that users browse the Internet evolve.
How MyCity Social’s Website Maintenance Plan Can Help
MyCity Social is a full service Orlando digital marketing firm. Our goal is to help you get more out of your website and digital marketing efforts. We’ve helped many businesses get their website up to speed and updated regularly so that they can focus on running and building their business. Here are some of the things that we cover with our website maintenance service.
Maintenance of Company Website’s Appearance
It’s great that you have a website up and running. However, the appearance of your site needs to be up to date. The visual design needs to appeal to your audience if you want to establish your business’ credibility. Sometimes, it’s not even the visual design. It’s the functionality, layout or a poor user experience design that’s hurting your website.
Keeping Website Updated with Changing Technology
We make sure that your website is updated with the latest plugins to ensure proper website functionality. We’ll then make sure that your theme is up to date and isn’t conflicting with an existing SEO campaign. We also focus on responsive design and can have your site be optimized to mobile users for the best browsing experience.
Creating and Posting New Content Regularly
It’s important to keep your content fresh for both your audience and the search engines. We keep your website updated with content on a regular basis. We make sure that the content is relevant and valuable to your audience while helping you to build your SEO or content marketing campaign.
Optimizing for the Search Engines
In order to succeed with SEO, you need to make sure that your website is properly optimized. We’ll make sure that your code and site structure is built for SEO. We’ll also fix problems that can deter your campaign such as broken links, long loading times, mobile incompatibility and general site functionality issues (scripts, plugins, etc.).
Contact Our Orlando Digital Marketing Firm
Let MyCity Social handle your website maintenance plan so that you can focus on your business. We’ll ensure that your website properly represents your business online and is set up for digital marketing success. For more information about our Orlando digital marketing firm and how we can help, call us today at 866-955-3287 or visit our website! mycitysocial.com.