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Did you ever hear the expression, “You never get a second chance to make a first impression?” Although that expression is referring to people, the same is true for your company’s website. The first page any visitors sees on your site is the landing page, which is why it needs to stand out and capture

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In today’s technology-driven world, being able to direct traffic to your company website is more important than ever in order to stay competitive. This is because potential clients and customers are more reliant on the internet than ever in a myriad number of ways in order to choose the products and services that they need.

Although it’s highly possible that you’ve never utilized them, there’s a high probability that you’ve heard about the notion of Press Releases at some point in your career or simply in your life. In the SEO community a while ago, press releases used to be quite popular as a format and tool. But as somebody

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